Fleets/WestConnex – Ashfield, NSW
Remember when Michael Jordan went from dominating basketball to embarrassing baseball? Today’s subject is a little bit like that, only without the Bugs Bunny team-up to make it palatable (I asked, he’s a busy rabbit). Still sports-related, mind you.
WHOA! Are you into top gear yet? Back in 1994, the clamorous Tony D’Allura was the managing director of Fleets, a sports gear warehouse. At 154 Parramatta Road, Ashfield, D’Allura broadcast this entreaty to those in the market for day-glo boogie boards and flippers…and woe to any piece of cardboard with a dollar value written on it that got in his way.
It was this arresting commercial that gave me pause, first to check my hearing, and second to find out what had happened to that location. I didn’t have high hopes – after all, how long can you last when you’re selling flippers at “unbelievable” prices?
But before we get to the ultimate fate of Fleets, let’s go back a bit further. Even back in its residential days, someone was trying to flog stuff at crazy prices:
File “cash snap” under Shit My Granddad Says. SMH, June 6, 1931
Glorious tone and volume, eh? Now, who does that remind you of…
The site’s sportswear days date back to at least 1976, when it was home to Ski-Ace Pty Ltd, owners of the BLACK MAX trademark. I don’t know about you, but the idea of Tony D’Allura screaming about bargain marital aids during The Simpsons back in 1996 appeals, it really does.
In 1978, Ski-Ace became Fleets Sports World, specialising in winter gear, and by 1990, they were a known brand with ONE LOCATION ONLY. As we already know, by 1994 they’d expanded into surfing gear and general sports equipment, and two years later they expanded into Brookvale. As with our old mate Toyworld, country towns followed.
Here’s where things become preposterous…
Fleet Flyers was a small courier company founded in Sydney in 1921. 40 years later, it was bought out by Australian National Couriers, which is still active today.
In 2000, Fleets Sports World vacated the Ashfield location, and was replaced by Canova Interiors. Ok, I hear you say, who cares?
Beside the beloved Philip Lodge is Canova Interiors on Parramatta Road at Ashfield, December, 2009. Image courtesy Google Maps
Well, Fleets Flyers began to use that same address, and apparently adopted the extra ‘s’ along the way. Neither the mostly defunct Fleets website or the still-active ANC site (which the Fleets site redirects to) mention Fleets Sports World in their history or about pages, nor do they mention any sporting history whatsoever.
So what happened? Did they move in simply because the name was already on the sign? Unless Tony D’Allura resurfaces to tell us the story via podcasts Cheez TV-style, we may never know.
What we do know is that neither Fleet, Fleets, ANC, or even Canova Interiors operate outta Ashfield anymore:
February, 2017.
The old Fleets, along with Brescia Furniture and some other relics have been razed to make way for WestConnex. The sun has set on Parramatta Road’s commercial viability. No longer can you plan a day of shopping for soccer balls, leather lounges or ribs along this soon-to-be-habitrail, and frankly it boggles the mind that it was ever possible.
But should an ANC driver ever feel a chill as they pass this stretch of the motorway in years to come, well, now we’ll know why.
And don’t mourn for Fleets – against all odds they’re kicking on in regional NSW, where it’s appropriate to appear in your own ads. Have a look if you don’t believe me:
Image courtesy Google Maps
Dry your eyes.
Special shoutout to my homie Flemishdog for uploading these and many other old ads. Love your work, Mr Marshall.
Pizza Hut/Exciting New Development Coming Soon – Woonona, NSW
Why Pizza Hut, I didn’t recognise you without your signature red (or green) roof and 70s decor. What were you going for here?
Woonona is notable for being the site of the first attempted landing on Australian soil by Captain James Cook in 1770. Rough seas prevented that landing, and he was forced to sail on to Botany Bay.
Pizza Hut don’t appear to have faced such conditions. Woonona’s original Pizza Hut was apparently only ever a take-away affair, with locals missing out on the eat-in experience. This meant that locals also missed out on sneezed-on salad bars, cold pizzas sitting out all day and a wide variety of leftovers fused to poorly washed plates. You’ve really gotta feel for the Woononians.
What’s interesting about this Pizza Hut is how even back in the day, when the Hut was building its trademarked eat-in restaurants all over Australia, they didn’t deem this area – between Wollongong and the Sutherland Shire – a viable enough zone to bother, instead taking over whatever this building was (possibly a panelbeater by the look of it?) and decking it out Hut-style. Why does Hut-style involve such indelible signage? A mystery for the ages…
Now, I’d like to stop proceedings right here to draw a valid comparison. I just can’t keep it bottled up inside any longer. I’ve always felt that the original, superior Pizza Hut logo:
reminded me of another glorious former logo:
…while the Hut’s new branding:
is to me highly reminiscent of that other organisation’s new standard:
Am I wrong? Is it mere coincidence, or is there some larger conspiracy at work? You bloody well decide, I’m not here to do your thinking for you!
The Hut had moved on by 2008 at the latest, and after a long time on the market, the building is now in the capable hands of the guys who were inside renovating and giving me funny looks the day I took the above photo. What, you’ve never seen a dude taking a photo of an old Pizza Hut before?
Hurstfield – Act II: Hubris (1975-1988)
…and my heart was beating fast.
Lowy and Saunders, the Butch and Sundance of retail. Image courtesy Westfield
Frank Lowy and John Saunders had arrived in Australia in the early 1950s, both Jewish immigrants who had been scarred by the horrors of fascism in Europe. Australia offered them opportunities, hope, a new start. In 1953, Saunders owned and operated a Blacktown delicatessen he’d bought after years of working as a packer, while Lowy was running a smallgoods delivery business. Saunders was impressed by Lowy’s punctuality and work ethic, and the two hit it off.
Ground Zero, 1953. Image courtesy Westfield
The pair went into business together, with Saunders shrewdly choosing to focus on the growing suburbs on Sydney, out west in particular, rather than the inner city. Soon their delicatessen was joined by a continental coffee lounge as the area’s efficient railway network delivered a steady influx of customers.
But Saunders had been keeping an eye on American developments in the small business arena. The newest trend there was a strip mall with a roof. In Australia, shops were strictly on the streets, never indoors. The duo saw an opportunity.
Failure on rails, 1986. Image courtesy Hurstville Council
1975. Hurstville’s legacy as the place to shop in St George was in tatters. Long gone were the suburb’s retail pillars Diments and Jolley’s, and dying a slow death was Barter’s. Coles Variety and Woolworths Arcade came off as second best, imitators rather than the innovators their predecessors had been. It was a sorry state of affairs, but at least they had plenty of parking.
Frisco Furniture’s days are numbered, although it doesn’t know it yet. 1976. Image courtesy Hurstville Council
There was also the ill-conceived Super Centre, which strangled the train line, but the Hurstville Council’s hope that it would become another shopping success had long gone. For the first time since its inception, Hurstville lacked an identity.
Starting with Hornsby in 1961, Westfield had opened shopping centres all over Sydney. Burwood opened in 1966, and Miranda Fair was swallowed up by the Westfield Group in 1969. Roselands had remained beyond their grasp, however, and the group was looking to fill the shopping void in the southwest.
Wishful thinking.
In November 1975, Westfield put forward a proposal to Hurstville Council: a shopping complex that would contain a department store, a large supermarket and various small shops, spread out over three floors. A town park, office space and extensive car parking only helped to sweeten the deal, with the park especially taking steps towards complying with Hurstville Council’s plan for the area. If you’re shocked to learn that Hurstville Council had a plan for the area at this point in time, join the club.
More wishful thinking.
“The Scheme” sounds very Bond Villain, doesn’t it?
Westfield’s choice of words were kind to say the least in its description of Hurstville’s current state. The new centre would ‘reinforce’ Hurstville’s ‘existing trading character’. Well, that’s one way of putting it.
Don’t wear sunglasses inside, you look like a tool.
Rose Street is an unfortunate victim of progress.
Considering it was to be placed between the current commercial area and residential housing, the centre’s design was very careful to adhere to Hurstville Council’s then-provisos that the visual bulk of the building be minimised.
What happened to the offices?
A unique aspect of the building’s layout was its system of ramps. It was possible to traverse the entire centre without ever encountering a set of stairs, presumably so one could take their time browsing and purchasing, or to make it harder to escape.
Yeah, right.
What’s particularly interesting about this initial plan is the town park. This breezy artist’s conception makes it look like a kind of leafy paradise, but it’s harder to imagine in practice. How long until all the trees would have names carved into them, until all the benches were covered in gum and graffiti? Would Westfield even go ahead with the park, which by their own veiled admission was a wheel greaser? More importantly, had the wheel been greased enough? Would Council submit to this corporate shaming at the cost of their pride? The Super Centre wound was still fresh, but if it scabbed over in time it could still be a viable shopping outlet…couldn’t it?
Of course, we know how this story ends.
SMH, June 24 1977
Cross St Car Park in happier times, 1976. Image courtesy Hurstville Council
In order for this beast to be constructed, something had to go, and since the new centre would provide parking unlimited for St Georgians, the then-new yet deeply unpopular council car park got the axe.
We hardly knew ye. Crofts Ave car park, 1976. Image courtesy Hurstville Council
Construction began in May 1977, and they didn’t waste any time. Half of Rose Street was obliterated:
Rose St razed, 1977. Image courtesy Hurstville Council
…while the new-old car park was levelled:
Humphreys Lane enjoys the last sunlight it will ever see, 1977. Image courtesy Hurstville Council
Crossing Cross St, 1978. Image courtesy Hurstville Council
Carving it up, 1977. Image courtesy Hurstville Council
Keeping the sign around was a sick touch, 1978. Image courtesy Hurstville Council
The existing retailers looked on with trepidation, worried for their future and rightfully so.
Obsolescence in motion, 1977. Image courtesy Hurstville Council
Westfield takes shape, 1977. Image courtesy Hurstville Library
Finally, on October 9, 1978, it was ready. Premier Neville Wran was on hand to usher in the birth of a new age for Hurstville.
As you can probably tell by the plans above, the centre was much smaller when it opened than it is now. 1978 was a simpler time when people didn’t need as much junk. But what junk did they need, exactly? What did this behemoth of retail extravagance boast that Forest Road’s usual suspects couldn’t? Let’s take a look at 1978’s centre directory to get a better understanding of just what Westfield had brought to Hurstville’s threadbare table.
“Sound Advice”? Ugh.
Waltons! Backing winners as always, guys. We can laugh now, but Waltons was one of the biggest drawcards of the new centre, a department store that would hark back to the glory days of Jolley’s (or would it?). The rest of the shops on display are (mostly) before my time, so take your time and reminisce.
Snowy Hill Park, 1978. Image courtesy Hurstville Council
Of special note is the much-ballyhooed town park. True to their word, they actually went ahead and built it, even going the extra mile of suck-uppery by naming it after former Hurstville mayor and enthusiastic supporter of the Super Centre, Gordon “Snowy” Hill, who had died in 1978. From one Hill 2 anotha…
I wonder where this sign is today? 1978. Image courtesy Hurstville Library
The entrance to Snowy Hill Park was located at the junction of Cross and Crofts Streets, or just opposite where you’d emerge from Jolley’s Arcade.
McDonalds was a full-on restaurant at the top of the ramp, 1980. Image courtesy Hurstville Library
Or just behind that car.
The stairs led up to the park which included tennis courts, amenities, an area for exhibitions and this statue:
A cornucopia of ‘plenty’. I’m still laughing. 1979 Image courtesy Hurstville Library
The statue is holding a cornucopia, supposedly a symbol of the “plenty” available to all in the Westfield. There’s something oddly creepy about that. Or creepily odd, your choice.
By the way, if you’ve gotten this far and are not happy with those image watermarks, take it up with Hurstville Council, who see fit to charge $20 per photo for a decent quality digital copy. Yeah, right, let me reach into my wallet for you, HC, since I am a millionaire. Has anyone ever paid that fee? Do the Hurstville Councillors believe they’re sitting on a goldmine of photographs once people start craving digital copies of old photos of a shopping centre? Then again, I’ve just written two articles about said shopping centre, and you’ve read them, so the joke’s on us I guess.
Exciting stuff.
It goes without saying that the Westfield opening was a huge success, and galvanised shopping in the St George area. Suddenly, Roselands was looking a little long in the tooth, and Miranda was just too far away, whereas Hurstville, with its new cache of ‘plenty’, was once again the convenient option. Profits soared, retailers and customers alike flocked to the suburb, and any sourpusses in the old commercial area of Forest Road had their complaints to council fall on deaf ears.
Westfield from Cross St, 1983. Image Courtesy Hurstville Library
Five years later, that momentum hadn’t slowed. Let’s take a look at a few choice pages from the December 1983 catalogue, shall we?
Of giving…money to Westfield?
Of course, it’s always about you.
Jaffles. How…exotic.
That’s $13.90 per tape.
Even these clowns charge less than Hurstville Council for one old photo.
You forget sometimes that Esky is a brand name.
They’re all the same shirt.
HELP OVERLOAD
I’ll put more up on the Past/Lives Facebook page. If you haven’t liked it yet, go and do it! Go ahead, I’ll wait.
Best of all, the catalogue contained 1983’s centre directory. What’s changed?
Selling fruit and veggies is no way for an ex-president to make ends meet.
Not much. Brash’s is there now, so yet another success story to look forward to.
St George Express, May 7 1986
It seemed as if Westfield could do no wrong in the 1980s – the greed decade. Hurstville in particular was outgrowing its allotment by 1986, just over ten years since the initial application. In an even more powerful position this time, Westfield approached council with plans to expand. Do you think council was going to say no?
Hurstfield – Act I: Genesis (1875-1975)
Yes, we’ve been on a bit of a Hurstville bender recently, but it’s all been leading up to this. This is arguably the defining story of a suburb intrinsically linked to its biggest resident. The story of Hurstville cannot be told without Westfield, and vice versa. It’s a long story spanning 150 years and a lot of parking spaces. Get comfy – it’s one of those ones. And away we go…
I was dreaming of the past…
The view from above, 1986. Image courtesy Hurstville Council
Our story begins in the 1870s, at which time the St George area was home to a grand total of 2038 happy people. Suburbs such as Lugarno, Oatley, Bexley and Kingsgrove had been growing steadily for a few decades. In the midst of all this action was a large, heavily timbered area scandalously known as Lord’s Bush (after its longtime owner, Simeon Lord).
Michael Gannon, artist’s impression.
Purchased by a Michael Gannon in 1850, the area was renamed Gannon’s Forest, and the road running through the forest from Lugarno to Tempe was renamed Gannon’s Forest Road. See where this is going? The area got its first frothy taste of the commercial life in the early 1850s when – wait for this – a PUB was built. Turns out pubs and the seedy goings-on within attract people, and soon the people came. By 1864 a post office had arisen beside the Blue Post Inn, and was later joined by another pub (the Currency Lass, later the Free and Easy), a bakery (but not that bakery), and some other exciting retail outlets. A growing population means breeding, and that means kids, and kids means education (most of the time), so in 1876 a decision was made to erect a school for dem kidz wat cudnt spel ore reed no gud. A forward thinking inspector suggested the school be named Hurstville, and because it’s undeniably catchy, it stuck. Soon the post office was renamed thusly, and the population continued to grow.
Blue Post Hotel, 1880s. Image courtesy Hurstville Council
Until the mid-1880s, the development of the town had centred around that original pub, the Blue Post Inn, which had become an unofficial meeting place for town development discussions and the like. It was during one of those meetings that a railway station was proposed, and if those walls could talk, I feel certain they would have uttered “Well, shit.”
Hurstville Station, 1910. Image courtesy Hurstville Council
Hurstville Station was built in 1884, one kilometre away from the pub. Businesses changed tack accordingly, and suddenly no one cared about the Blue Post. Perhaps it would have preferred being instantly euthanised like the Free and Easy, which was resumed to make way for the train station. Instead, the Blue Post had its licence transferred to the nearby White Horse Hotel – the greatest dishonour a pub can experience. More like the White Flag Inn, right?
The advent of the public transport hub was like the shot from a starting gun. Hurstville just couldn’t, wouldn’t, be stopped. It became a municipality in 1887, a local newspaper started up (the St George Observer, NOT The Leader, although you could be forgiven for thinking it had been around that long), those big expensive looking mansions were being built all over the place. Even a bank crash/mini depression in 1893 was made less severe by the commercial area that had prospered in the area surrounding the train station.
The land opposite Hurstville Station was swampy marsh named ‘Frog Hollow’. Originally one of the sources of Bardwell Creek, it had been further softened by runoff from both the station and the increasingly busy Forest Road. But Hurstville’s insatiable need for retail saw the swamps drained in 1907 to make suitable foundations for an all new concept in shopping – Croft’s, a two-storey building with four shops within. Why…that means I could get FOUR times the shopping done AT ONCE!
Smile! Croft’s, 1908. Image courtesy Hurstville Council
One of these shops was occupied by a mercer named Bert Jolley, who would later describe himself as “a young man with more confidence than money”. Success wasn’t instant; three months after opening, Jolley’s ledger recorded this lacklustre return: ‘Total Customers, 1; Total Sales, 1’, despite being open from 7am to 8pm.
Meow?
The story goes that Jolley, despondent and faced with bankruptcy, found himself moping around the city looking for a cup of coffee. He ended up at the Black Cat Cafe beneath Her Majesty’s Theatre, and as he drank his black coffee he was transfixed by the walls of the cafe, which were plastered in pictures of black cats. In his crazed desperation, Jolley became convinced the black cat was his spirit animal and good luck charm, and immediately devised a ‘Lucky Black Cat Sale’ for his store. Amazingly, the gamble paid off: by 1910 he’d bought the whole building, leaving both he and his variety-starved customers very jolly indeed.
Jolley 1.0, 1910. Image courtesy B Jolley’s
Jolley’s success as a suburban department store inspired plenty of copycats (heh); in 1917 local trader Diments, a hardware and produce store, expanded in size to rival Jolley, while 1921 saw the advent of Barter’s, a rival department store.
Cash only, 1962. Image courtesy Barter’s
In a tale so similar to Jolley’s that these days copyright lawyers would be involved, Charles Barter bought a single-storey shop at the approximate location of the former ANZ Bank on Forest Road. Before long it wasn’t enough, so Barter very shrewdly bought a piece of land beside the entrance to the railway station with the intention of building the greatest department store the suburbs had ever known.
Can I just interrupt the narrative for a moment to ask where Hurstvillians were getting all this money to spend with these guys? Like maybe you wouldn’t have had to live on a swamp filled with frogs if you’d invested in making your town nice instead of buying hats and black armbands or whatever it was they bought back in those days.
Oh no, please let me walk up three storeys under my own power.
Anyway, during excavation for his wonderful new three-storey building, Barter unearthed an old horseshoe, which he hung in his office for luck. Yes, Barter was such a plagiarist he even swiped Jolley’s good luck charm concept. But Barter would get a taste of his own medicine in 1922 when the Allen brothers opened their own department store (with an emphasis on menswear) further up Forest Road.
Now, do you think that’s enough department stores? Let’s review – at this point, there’s Barter’s, Diments, Jolley’s and Allen Bros., all on Forest Road, all creepily surrounding the station like vultures. Spoiled for choice much, Hurstville? Wouldn’t it be more convenient if, oh, I dunno, they were able to combine many stores and even department stores into one giant superstore?
Jolley’s, Mk. II, 1927. Image courtesy B Jolley’s
Jolley was somehow able to stave off these attacks, maintaining a healthy profit throughout. Healthy enough to – you guessed it – expand yet again in 1933. Jolley had grown tired of paying council rates for his ever-expanding shop frontage on Forest Road, so in an ingenious move, he dug out an arcade of shops beneath his existing building, allowing for several new businesses without having to pay any excess rates. The move opened Hurstville’s eyes to the idea of an even greater shopping experience at the expense of cutting into the heart of Hurstville itself. But you can’t make an omelette without breaking some eggs, right?
Suck it, council. Image courtesy Hurstville Council
Jolley’s clever tactic paid off so well that he was able to retire in 1937, selling his 24-shop building and arcade to Woolworths. While at the time it was seen as a ‘local boy done good’ success story, today it’s easier to see the development as the beginning of a pattern; local businesses nurtured by the community being taken over by the big boys and allowed to rot. And oh, how the big boys were beginning to sit up and take notice of Hurstville successes.
Stepping out at Ashleys, 1954. Image courtesy Hurstville Council
Ashleys, a big city clothing store, swallowed its pride and expanded to the sticks of Hurstville in 1940 (the 1926 electrification of the Hurstville train line meant it was easier than ever to get to the retail paradise from the city should Mark Foy not satisfy your desires). When eponymous owner Ashley Buckingham died in 1962, Woolworths were there to buy up his stores. Uh-oh.
C. Diment Store, undated. Image courtesy Hurstville Council
Diments had done its dash by 1961, and the 40-year-old business was liquidated that year. The empty store, on the corner of Forest Road and what is now Diments Way, was bought by Coles. Double uh-oh.
Perhaps the biggest boy to observe what was happening in Hurstville was Grace Bros., which was arguably the biggest department store chain in Sydney at that time. In a show of true spite, and indicative of just how worried they were by this commercial boom they weren’t getting a piece of, Grace Bros. schemed to sap Hurstville’s custom by buying up a disused golf course in a nearby suburb. It was far enough away to appear innocuous, but the intent was clear.
The three Bs. Leader, October 6 1965
When Roselands Shopping Centre opened on the site in October 1965, it was only the biggest shopping centre in the southern hemisphere. To top things off, the beating heart of this beast was – yep – a giant Grace Bros. department store. You hear that, Hurstville? Oh, does Barter’s have a rain-themed water feature? Does Jolley’s Arcade have a cinema? I didn’t think so. Roselands has parking space for 3500 cars, what have you got?
Council Car Park, Crofts Ave & Cross Street, 1976. Image courtesy Hurstville Council.
Ooh, I’m shaking!
Hurstville’s commercial sector was starting to feel the heat. No, Roselands didn’t have a train station nearby, but who cared when it had that much parking space? Could Barter’s three storeys really compare to the 30 acres occupied by Roselands’ 80 stores? No. No, they couldn’t. With Miranda Fair having opened the year before, Hurstville found itself besieged on two fronts, and immediately began taking stock of its assets and liabilities. Coles Variety and Woolworths just weren’t cutting the mustard. The train station was no longer pulling its weight…weight…wait a minute…
In 1956, a cake shop owner at Wynyard Station lodged an unusual application with Hurstville Council. Inspired by the way shops sat above Wynyard’s train line, he proposed an five-storey development above Hurstville Station. Flush with cash from years of financial prosperity, council approved the plan. The Railways Department approved the plan. Kogarah Council, which had jurisdiction over the Ormonde Parade side of the train station, approved the plan. With all this approval, what could go wrong?
More like Blows. Image courtesy Hurstville Council
Construction of the Bowes Supercentre began in 1957 by Bowes Corporation, but was pipped at the post by that year’s opening of the Top Ryde Shopping Centre, the first American-style retail hub to open in Sydney. Plans for the Super Centre, already changed from five storeys to eight storeys during development, were altered again, with final plans blowing up to ten storeys. And parking? You’d better believe it:
Leader, August 26 1959
But Bowes was more adept at making increasingly outlandish promises (‘LUXURY HOTEL TO STRADDLE RAIL LINES’ read one headline) than he was at construction, which ground to a halt in 1959, the same year two former delicatessen owners opened a small shopping centre, ‘Westfield Place’, at Blacktown.
No shit. Express, August 30 1961
In 1961, the project, now known as the Hurstville Super Centre, was taken over by W H Duffy, who projected a completion date of late 1962. The Supercentre became the object of special interest of both Hurstville Mayor G W “Snowy” Hill and the Federal Transport Minister John McMahon, even as setback after setback stalled construction.
Ominous, isn’t it? Image courtesy Hurstville Council.
I hope not. Leader, September 15 1963
By the time of the Hurstville Super Centre’s grand opening in September 1965, only the first stage had been completed and Roselands was only a month from opening. Even worse, attendees who could get a park then had to endure an appearance by Premier Robert “Don’t call me Robin” Askin among others:
Oh…goody.
In the same year, Transport Minister McMahon lost his position following election defeat, and was criticised by the Opposition for a “lack of vision in providing transport infrastructure”. Even Snowy Hill was no longer mayor by the time it opened. Am I calling the Super Centre a total failure that stained the character and reputation of all involved? Yes.
Interest still dead. Leader, May 27 1970
Throughout the late 60s and early 70s, empty promises were made to finish the Centre and bring it up to speed with the original vision, as if anyone was hanging out for that to happen. It was the modern age, no one relied on trains anymore. Department stores and giant shopping centres were a thing of the past in the city, and Roselands and Miranda (purchased by Westfield in 1969) were only quick drives away.
Away…from Hurstville. It seemed that despite that initial promise, no one had the vision to truly exploit Hurstville to the full extent of its commercial potential. Of the giants of the 20s, only Barter’s was still around (I guess that horseshoe worked), and even it had been overshadowed (literally) by the disastrous Super Centre. With no money coming in, council was sweating. Retailers were coasting on fumes. The swamp suddenly seemed thicker than ever.
F4 Expressway/SWR Western Motorway/M4 Freeway – Concord, NSW
Image courtesy RTA Magazine/OzRoads
As promised, we’re now going to plunge into the half-assed history of the M4 freeway’s eastern terminus. I’m imagining you’re already as joyful and excited as those people on the bridge above, but don’t peak early – we’ll dig up some good stuff. If I do a half-assed job, consider it an homage.
After World War II it became clear that Parramatta Road wasn’t going to cut it anymore as a way of getting people to and from the western suburbs of Sydney, which had exploded in terms of population. Of course, in those days, Leichhardt was a western suburb, but you get the idea. In 1947, the newly created County of Cumberland Planning Scheme identified a possible route for an expressway which would connect Glebe to the Great Western Highway at Lapstone (of the treacherous Lapstone Incline fame). In reliably speedy NSW Government fashion, the corridor of land was reserved in 1951.
As an aside, I’d just like to shine the spotlight on my ignorance: I had no idea what Cumberland County was, and I was surprised to learn that not only was it created by Governor Arthur Phillip in 1789 and encompasses most of the Sydney metro area, but that there are 141 counties in New South Wales. A shadowy cabal of local government councillors would elect the Cumberland County Council, which then had a powerful influence over town planning in metro Sydney. Spooky stuff.
Anyway, the M4’s construction started backwards, with the first stage completed at Emu Plains in the late 60s. The late 60s. After the plan was formed in 1947. Yeah.
As the freeway crept closer and closer to Sydney, the pocket of land set aside to relieve the ever-building traffic pressure in the city waited patiently for its turn.
It’s still waiting.
This is the start and end of the M4, and as close as the freeway gets to the city. Every day, traffic from the western suburbs and beyond is ripped from the (theoretically) 90km+ flow into the waiting 60km arms of Parramatta Road, Concord. Citybound motorists must then contend with the stop/start rhythm of Sydney’s oldest road and a new nightmare: traffic lights. If this sounds awkward, it’s because it is. And it looks even more awkward:
Image courtesy Google Maps
In 1976, the F4 freeway (as it was then known) was all set to drill right through the inner west and end up at its intended starting point in the city, Glebe. But Glebians (?) had had over 20 years to prepare their outrage and protests, so the Department of Main Roads found itself staring down a pissed off neighbourhood that feared the freeway would shatter its layout and atmosphere. In what would be the first of many such moves for the NSW Government, it backed down. The Concord to Glebe section of the freeway was abandoned, and a backup plan was hastily slapped together.
The F4 prepares to cross Silverwater Road, 1979. Courtesy Main Roads Journal/OzRoads
Also hastily slapped together were the physical components of the eventual fix, which was to spill the M4 onto Parramatta Road and hope that it all worked fine. In 1982, more than 30 years after planning had commenced, the section of the M4 between Concord and Auburn was opened to traffic, despite the next section between Auburn and Granville not being complete.
Concord reforged: the F4 ends, 1985. Courtesy Main Roads Journal/OzRoads
What a shemozzle! Although the rest of the freeway west of Concord was eventually completed (pretty much), it’s the section between Concord and Auburn that remains the most interesting and telling of the struggles that went into constructing it. With the O’Farrell Government now gearing up to deliver on its promise to complete the M4 (via a tunnel system, natch), it’s as good a time as any to see what kind of stopgap measures we can look forward to.
Where the M4 itself joins Parramatta Road, it LITERALLY joins Parramatta Road in a series of glued on slabs of cement. It’s easy to see the difference in road material here..
…here…
…and here. This is because the entrance to the M4 as it is today was originally part of Concord Road, which was relocated a block to the west. Why? Bear with me…
When this section was completed in 1982, the one-way Sydney Street was the only way off the M4. Traffic would then spill into Concord Road, which at the time followed a different alignment…
…being this, the current end of the M4. To accommodate more traffic, Concord Road was realigned to cross Parramatta Road instead of joining it.
Concord Road was extended towards Leicester Street on the other side of Parramatta Road, and the former curve was filled in by parkland and a bus stop:
So if you’ve ever wondered what this big bit of nothing was all about, that’s the story, although it could be argued that providing more access for buses adds to Parramatta Road’s problems, but that’s another story.
A tunnel was dug here between the M4 and Concord Road to form the overpass that exists there today, and to direct the traffic flow onto Parramatta Road. What was the fruit of all of this effort? One set of traffic lights is bypassed by eastbound traffic.
This restructure meant that Young Street, which in 1982 acted as the eastmost on-ramp for the M4, was cut in half by the new end of Concord Road. What was once one of the most important streets in Sydney now ends with a whimper:
…where once it would have joined the M4 it now provides access to a unit block’s carpark.
As mentioned, the other problem the M4 faced in 1982 was that it stopped at Silverwater. You could get on at Young Street, belt down the freeway at 90km/h in your Holden Monaro for about five minutes before being dumped back onto Parramatta Road, the defacto western expressway, at our old friend Melton Street.
Yes, this is the sight you would have faced exiting the M4 between 1982 and 1984, when the next segment was completed. You would have zoomed up past the school and the Melton Hotel, and then back onto Parramatta Road for the next million years if you were trying to get to Springwood. If we look a bit closer, we can see where the exit ramp used to be:
In the bushes between Adderley Street and the M4 you can see a clear path the motorists would have taken to rejoin Sydney traffic. I’m assuming the RTA has set this land aside for future widening of the freeway, as if that will ever happen, but in the meantime it gives us that vital link to the past. Once again, a seemingly insignificant little road like Melton Street actually did have a grander place in the scheme of things. Parramatta Road: where anything can happen.
Further up from Melton Street is the Silverwater mainstay Stubbs Street, as seen in the very first picture in this article. The M4 proceeds under the Stubbs Street overpass…
…which was completed in 1981 to mark the end of this section of the freeway.
Once the next section between here and Granville was completed in 1984, Melton Street was once again exclusive to pub patrons and parents dropping off their kids, while motorists were free to drive on to the west.
Or were they?
By 1989 only a small section of the M4 as we know it today was missing, and a private consortium, StateWideRoads, was contracted by an exhausted NSW Government to finish the job. As we all know, a grand don’t come for free, so by the time this missing link (and some hastily approved widening) was completed in 1992, someone had to pay.
That someone was you.
SWR tollbooths, 2007. Image courtesy someone who isn’t me.
It was determined that the section between James Ruse Drive at Granville and Stubbs Street, Silverwater was the section through which the majority of cars would pass, thus ensuring the shortest possible time for a toll to be in place. In May 1992, $1.50 was required to continue out to the western suburbs. By the time the toll was removed in February 2010, over $970 million had been paid to pass these booths.
Today, there’s little apart from the alignment of the lanes to suggest that the toll booths were ever there, but other remnants of the M4 project have left a more lasting mark all over Sydney. The freeway is back in the hands of the NSW Government, which is akin to returning an abused child to their abusive parent. As the battle to complete the M4’s route into the city rages on in state parliament, Federal Opposition Leader Tony Abbott has even expressed support for the completion should he win government at the next election. Thousands of motorists a day are still inconvenienced by the half-finished freeway. One accident on the M4 causes traffic chaos all over the city. The Eastern Suburbs are still effectively isolated from the rest of Sydney due to a lack of motorways….so I guess there are always upsides. There’s been talk of reinstating the toll to pay for what would by now be a very expensive couple of kilometres. In 1977, the projected cost of completing the M4 from Concord to Glebe as intended would have been $287m.
The M4 is only 46km long.
Maybe if it ever gets finished, it’ll be linked up to the Western Distributor so that it can actually start distributing people to the west instead of, you know, nowhere.
TRAFFIC STOPPING UPDATE: Thanks to Burwood Library’s archive of interesting old stuff, you can now enjoy this old pamphlet detailing the opening of TWO new segments of the F4 back in 1982. Even better is that this article’s diagrams illustrate the progress of the F4 almost as well as the above article. You all thought I was mad when I wrote this one, but who’s mad now?
Past/Lives of the Near Future 