We spend our lives mourning our childhoods.
Our values and expectations are shaped throughout our younger years, sometimes subconsciously. Once we learn that, say, an ice cream dropped on the hot sand during a day at the beach won’t be replaced, the ice cream becomes a little part of us, a part we can’t get back. As adults we can buy another ice cream, but it’s not the same one. It’s just a band-aid over our initial carelessness, and $5 out of our retirement funds. We still feel the loss.
Every tantrum or outburst we have, every moment of joy, whenever the waterworks spring a leak…that’s a moment when the situation we’ve found adult selves in has touched a nerve from an earlier time. It’s a unique brand of pain we aren’t equipped to handle.
From the 1970s onwards, childhoods became increasingly materialistic. My own was peppered with trips to toy shops and Christmases spent unwrapping action figure after action figure. I never broke an arm climbing trees with Huck and Tom because I was inside on the PlayStation. I never knew that pain and the associated loss of innocence.
But when that PlayStation controller broke, you better believe I felt that.
The values that make the younger generation weep into adulthood are different to the ones who came before (you know, the ones who made it impossible to buy a house). When a brand that played a large part in that childhood dies, it’s a personal attack, even if we hadn’t supported or even thought about that brand for years.
At the (mostly) newly refurbished Westfield Miranda, there’s something new to mourn.
Imagine looking into those gentle brown eyes and telling that face it’s over – he’s insolvent. Imagine being the one to cause that perpetual smile to end. It’d be like pulling the moon from the night sky: the nocturnal world would hate you.
Toys R Us has gone, and there’s an entire generation full of rage at its passing. How could this happen? Don’t toy shops last forever? Where will we take our children when they come of age?
We were there at the beginning, when the American giant arrived on our shores and slew the usurper. When we were invited to meet Barbie, Sonic and Geoffrey, to come in and “have a ball”, to be seduced by wares previously unfathomable to our young eyes.
And we drank deeply.
Never mind that we hadn’t gone in there in years, that we peered inside occasionally and merely wondered why there were so many baby items. Never mind that when we wanted a new board game for game night, we hit up Amazon and their incredible range rather than hiking out to one of many inconvenient locations embedded in mouldy old shopping centres. Never mind that our own children asked for iPads and Xboxes over Barbies and Transformers, and we willingly obliged, even as Hurstville’s double-storey Toys R Us lost an entire floor to Aldi.
We took Geoffrey and his magic factory for granted, and this is the price we paid. We dropped the ice cream, and we’ve done our dash.
Rebel Sport remains – a glimpse into a past when big name retailers could team up and it meant something – but the toy story is over at Miranda. The threshold that saw so many delighted kids quivering with anticipation, birthday money firmly – but not too firmly – clutched in tiny digits, has been sealed up and replaced with an ad for a shop elsewhere in the centre.
Imagine the scene behind this wall. A big empty space that, once upon a time, someone saw so much promise in. “This place could make kids happy,” they thought. And it could, until it couldn’t. Today, that possibility has been restored.
Downstairs, just a bit away from the escalator that once elevated us to a place where we didn’t have to grow up, is this sign overlooked by Westfield’s image consultants.
The quotations around the R sometimes appear in official Toys R Us signage, and sometimes they don’t. Here they seem to be a disclaimer, as though whoever crafted the sign didn’t quite believe the claim behind the name: that “toys were them”.
It’s certainly true today.
Remember when Michael Jordan went from dominating basketball to embarrassing baseball? Today’s subject is a little bit like that, only without the Bugs Bunny team-up to make it palatable (I asked, he’s a busy rabbit). Still sports-related, mind you.
WHOA! Are you into top gear yet? Back in 1994, the clamorous Tony D’Allura was the managing director of Fleets, a sports gear warehouse. At 154 Parramatta Road, Ashfield, D’Allura broadcast this entreaty to those in the market for day-glo boogie boards and flippers…and woe to any piece of cardboard with a dollar value written on it that got in his way.
It was this arresting commercial that gave me pause, first to check my hearing, and second to find out what had happened to that location. I didn’t have high hopes – after all, how long can you last when you’re selling flippers at “unbelievable” prices?
But before we get to the ultimate fate of Fleets, let’s go back a bit further. Even back in its residential days, someone was trying to flog stuff at crazy prices:
Glorious tone and volume, eh? Now, who does that remind you of…
The site’s sportswear days date back to at least 1976, when it was home to Ski-Ace Pty Ltd, owners of the BLACK MAX trademark. I don’t know about you, but the idea of Tony D’Allura screaming about bargain marital aids during The Simpsons back in 1996 appeals, it really does.
In 1978, Ski-Ace became Fleets Sports World, specialising in winter gear, and by 1990, they were a known brand with ONE LOCATION ONLY. As we already know, by 1994 they’d expanded into surfing gear and general sports equipment, and two years later they expanded into Brookvale. As with our old mate Toyworld, country towns followed.
Here’s where things become preposterous…
Fleet Flyers was a small courier company founded in Sydney in 1921. 40 years later, it was bought out by Australian National Couriers, which is still active today.
In 2000, Fleets Sports World vacated the Ashfield location, and was replaced by Canova Interiors. Ok, I hear you say, who cares?
Well, Fleets Flyers began to use that same address, and apparently adopted the extra ‘s’ along the way. Neither the mostly defunct Fleets website or the still-active ANC site (which the Fleets site redirects to) mention Fleets Sports World in their history or about pages, nor do they mention any sporting history whatsoever.
So what happened? Did they move in simply because the name was already on the sign? Unless Tony D’Allura resurfaces to tell us the story via podcasts Cheez TV-style, we may never know.
What we do know is that neither Fleet, Fleets, ANC, or even Canova Interiors operate outta Ashfield anymore:
The old Fleets, along with Brescia Furniture and some other relics have been razed to make way for WestConnex. The sun has set on Parramatta Road’s commercial viability. No longer can you plan a day of shopping for soccer balls, leather lounges or ribs along this soon-to-be-habitrail, and frankly it boggles the mind that it was ever possible.
But should an ANC driver ever feel a chill as they pass this stretch of the motorway in years to come, well, now we’ll know why.
And don’t mourn for Fleets – against all odds they’re kicking on in regional NSW, where it’s appropriate to appear in your own ads. Have a look if you don’t believe me:
Dry your eyes.
Special shoutout to my homie Flemishdog for uploading these and many other old ads. Love your work, Mr Marshall.
A burger…master. Mayor McCheese, I presume?
As we’ve discussed many times before, milk bars are dinosaurs: fondly remembered, but when they turn up in the wild they’re completely fossilised. Is Canterbury Road, Canterbury’s Burgermaster any different?
No. A look inside shows the sad, decrepit remains of what was once a kitchen where dreams were made and hunger was satisfied. And it’s actively rotting. Take a look at the same view just five years ago.
But what’s most interesting about this place, particularly from a visual standpoint, are the cigarette ads plastered all over the shopfront. They built these things to last:
As a product, Borkum Riff first appeared in the 60s, and judging by the depiction of the guy here, so did this ad.
In 1992, the Tobacco Advertising Prohibition Act came into effect in Australia, by which point cigarette advertising on TV, radio and local print media had already been banned. By 1995, familiar phrases like “Fresh is Alpine”, “You’re laughing!” and the ubiquitous “…anyhow, have a Winfield” had been completely erased from the cultural landscape, and nobody ever smoked again.
Perhaps aware that the end was nigh, these tobacco companies invested in some heavy duty glue for their final bombardment.
In the case of Port Royal, a heavy duty moustache was also necessary to seal the deal. Doubtless this heroic mo has inspired thousands to roll their own in the years since.
…anyhow, the thought of the combined taste of burgers, milkshakes and Winnie greens is absolutely doing it for me, and since we won’t be getting any here, it’s time to head off. There’s gotta be something open along here somewhere…
Say it to yourself just one time: themed restaurants. Takes you back, doesn’t it? Right back to oh, say…the long, hot summer of 1993, when Australia’s first Lone Star Steakhouse & Saloon opened at this very location in Parramatta. Here’s a terrible photo:
Dirty Dicks, Xerts, Hooters, Choys, Planet Hollywood… anachronisms all, and all either relegated to the central coast or the western suburbs, or simply wiped off the face of the earth. For some reason, the concept of the themed restaurant never quite took off in Australia the way it was hoped, and I suppose that’s one more thing separating us from Americans.
And speaking of…
Lone Star as a brand began in 1989, in North Carolina of all places. In its 26 year history, there’s never been a Lone Star outlet in Texas. I wonder how a Parramatta-themed restaurant would fare there? Texans, would you enjoy being screamed at by mental patients while trying to hold down a cold Whopper (RIP Hungry Jack’s)? Leave a comment below.
Apparently Parramartians (c’mon, pay it!) seemed like a more receptive audience for steak and ribs slathered in sugary sauces, and I dunno, vittles, or whatever else a Lone Star would provide.
Time for a confession: I never went there. And it seems I wasn’t the only one: in 2000, the already illusory relationship between Lone Star and Australian diners began to collapse entirely. In three years, 21 Lone Star outlets around the country were either closed or sold off, joining so many others in themed restaurant hell (where there are napkins, dress codes, and entrees instead of starters).
If you looked toward Parramatta in October 2011, you might have spotted a falling Star. It’s been sitting waiting for demolition ever since.
The side doors yawn open at passers-by, singing a siren song to urban explorers, graffiti artists and those in need of a quiet place to shoot up.
Around the back, metal struts sprout from the ground like steel weeds. Perhaps they were once for outdoor dining. Doubtless it still happens there.
Message to developers Dyldam (you don’t wanna know what that autocorrected to): when your derelict site has been broken into and abused this badly, you’re taking too long.
The Parramatta chapter of the Lone Star story may have ended, but the saga continues. Today, the brand sort of carries on under the name Lone Star Rib House. I…I don’t know how lone that star would really be. I’m no expert, but I think the steak and rib galaxies are pretty close.
Also, here’s a fun game to play: go to the Lone Star Rib House ‘About Us’ page and try to decipher the alien language used there. If you can work out what the hell they’re on about, you’ve done better than I.
By resisting the bulldozers for so long, Australia’s first Lone Star has become an anomaly in this part of Parra, a lone star if you will (clean out your desk – ed). Soon it’ll be just another block of units, but until then it’ll remain…remarkable.
DESTRUCTIVE UPDATE: Or will it? No sooner had this post gone up did the bulldozers awaken and make short work of the Lone Star. Look everyone, a falling star…