Past/Lives Flashback #5: The Hartee’s Saga, Part V: Hartee’s Revenge – Manly Vale, NSW
Original articles: The Hartee’s Saga Parts I, II, III and IV
Sometimes it’s hard to keep a good burger down. For those who haven’t followed the long, sad story of the Hartee’s hamburger franchise, here’s a quick recap.
With the advent of American fast food franchises in Australia in the late 60s and early 70s, Kelloggs teamed with the US-based Hardees burger chain to start Hartee’s, the first Australian fast food restaurant (despite its very red white and blue beginnings).
It was a near-instant success. Whether it was down to underlying xenophobia towards overseas brand names, smart management or just plain delicious burgers, by 1973 Hartee’s was king of the fast food hill in Australia.
Complacency became the daily special from then on, with a series of extravagant HQ upgrades and new outlets sprouting like weeds all over Sydney. Despite this, the chain was beginning to haemorrhage cash at a pretty severe rate, and McDonald’s was aggressively making major headway into the Australian scene. Something had to give.
And give it did, here at the Bankstown Hartee’s in 1975, when a current affairs program, acting on a tip-off, exposed the outlet as having served dog food in burgers. Overnight, Hartee’s packed up and disappeared, leaving only husks behind, and that’s where the story seems to end.
Except thanks to reader Phil, there’s a final piece of the puzzle to be put in place. I’d previously written that only the four former Hartee’s above still existed in any form around Sydney… Well, we all make mistakes. Just ask Bankstown Hartee’s.
Behold, the Manly Vale Hartee’s still stands. It’s currently Gilmour’s Comfort Shoes, but it pretty obviously fits in with the Hartee design.
In fact, this may be the most well-preserved Hartee’s still in existence. The Gilmour’s sign appears to be stuck on over the red roof, so it’s possible the Hartee’s logo remains underneath.
The original lights are still in place, designed to illuminate the Hartee’s name. Also still in place, as per Phil’s advice…
The original outdoor seating area! Now it’s presumably the shoe shop manager’s car park (c’mon, look at the prestige offered by that strange piece of land). Inside are just shoes, but really, they’ve served worse and called it burgers.
It’s not really a happy ending, or an ending at all, but it is (I’m guessing) the final footnote on what by now must be the most definitive account of the Hartee’s affair out there. There are still many mysteries surrounding the story (truly, more questions are raised than answered), but maybe one day one of those faceless, guilt-ridden Hartee’s executives will come out of hiding and reveal more. Hell, I’d even settle for the guy who served the dog food. As ever, if you know more, please let Past/Lives know. And RIP Hartee’s – we hartlee knew ye.
In the meantime, let’s take a minute to remember those four powerful words that watered more mouths than Mount Franklin, that were a city’s guilty pleasure in a time before Big Macs and Whoppers…in a time when a nation could feed itself.
Past/Lives Flashback #7: Rick Damelian – Leichhardt, NSW
Original article: Rick Damelian/For Sale – Leichhardt, NSW
Over the last year, you’re likely (I would hope) to have enjoyed a healthy bank balance, a good credit rating, a roof over your head. Simple stuff that the people of Sydney take for granted. Rick Damelian on the other hand…
When we last left the epic tragedy that is the Rick Damelian saga, things weren’t looking too good for both Rick and his former dealerships. Despite their desirable location along Parramatta Road at Leichhardt, the caryards, weren’t attracting any offers, and Rick himself was staring down the barrel of a pretty severe bankruptcy.
But hold on. Look there, in the window…is that what I think it is? Let’s take a closer look.
Your eyes aren’t deceiving you. In November 2012, these showrooms finally sold, and since then have returned to doing what they did so well at the peak of Rick’s success – selling cars.
Even on the roof, Rick’s private helipad has been obscured by a legion of cars. The staff might want to check to make sure Rick isn’t living in one of them.
Remember Ric’s Cafe, the on-site licenced restaurant that was the jewel in the crown of Rick’s decadence? It’s since been replaced by even more cars! It’s funny, Rick might not be in the situation he’s in today if he’d just thought to sell a few more cars instead of food and helicopter rides. Live and learn, I guess.
Further down the road, a modestly priced used car dealership has set up shop on Rick’s old turf. So toxic was the land, so tarnished was the site’s reputation as a car seller that the signs feel the need to be as explicit as possible: “WE BUY CARS! WE SELL CARS!”. It’s a trick Rick didn’t seem to be able to employ in his last years: speaking the language of the customer. Having cars onsite helps too, I’d imagine.
Rick’s old bedfellow, Honda, has returned as well. Formerly the core of Rick’s sales strategy, Honda left Rick holding the bag when the Japanese tsunami decimated their inventory, and some speculate that this marked the beginning of the end of the Damelian empire.
Yet here they are.
Fancy that: it’s easier to come back from the ravages of a tsunami than it is to survive Rick’s management.
One thing Honda has held onto are Rick’s ‘Dealer of the Year’ awards. I can see what Honda’s trying to do…but Honda – you issued these awards. It’d be like me giving myself the ‘Blog called Past/Lives of the Year’ award.
Over the road, Morris has set up shop at the old Rick Damelian Prestige lot. A few examples of Rick’s flamboyance remain: the floodlights, the pointless sign on the far left, the Hollywood-style palm trees. But the cold, impersonal MG style sits heavily at odds with these elements, further highlighting their uselessness.
But fortune hasn’t been so kind to the man himself. As Rick Damelian and his wife sit together in their $3.3m McMahons Point townhouses, arguing over whose turn it is to heat up the beans tonight, the banks and other creditors hover over him like a hawk. Should he decide to sell his two townhouses – thereby leaving himself, his wife and his mother homeless – he’s so in debt that he’s likely to receive nothing. It’s reported that Rick has just $73 left in his bank account, and can’t even afford to buy a car. You really have to feel for his wife at a time like this…with no car, she may never get off her Ls.
After nearly 40 years in car sales, Rick’s biggest accomplishment was establishing his own name. That’s not necessarily a bad thing – take Dick Smith for instance – but it meant that Rick’s triumphs and tragedies didn’t stick to Honda, or Fiat or whatever brand of car he was flogging at the time, they stuck to him.
$200m-a-year sales? “Damelian’s business savvy creates sales juggernaut.”
Your new car sucks? “I wouldn’t buy from Rick Damelian again.”
While it’s true that the financial crisis hit everyone hard, Rick’s lavish showrooms didn’t help him weather the storm. And since he put himself forward so often, it was his name that thousands daily saw stagnating as they passed his high-visibility caryards at the top of Taverner’s Hill.
No matter what should happen in the future, the name Rick Damelian will forever be tied to car sales, and there are plenty of dealers who would kill for that kind of association. At least in his downfall, Rick has provided a cautionary tale for the next generation hungry to make an impact as the world’s financial situation improves.
Fitting then, that it appears it’s harder to expunge Rick’s name from his old dealerships than it is from bankruptcy court.

































