In East Hills, an unfinished unfinished thought drifts across the side of an otherwise unremarkable little building. If you wanted to nitpick (and if you don’t, why are you here), you could argue that today’s East Hills Take Away & Bakery doesn’t actually offer any videos, and the sort-of mural outside is nothing but elegantly inscribed false advertising.
You’d be right.
But ask yourself this: do you actually want a video? Because if you do, go across the road.
This shop, or Fred’s, as it’s known to the locals, is the video headquarters of East Hills. If you want 1988’s Black Eagle, 1989’s The Experts, or the double cassette Malcolm X from 1992, and you only want them for up to three nights, you come here.
I can’t help but ask. “So…does anyone actually still rent these videos?” I did it for you.
Fred doesn’t miss a beat.
“Mate, all the time! I had a few come in ‘ere this week even.” He gestures to the videos lining the walls. “They come in, they borrow them, and they bring ‘em back.”
But do they rewind them, Fred?
Fred is 79, and fresh out of hospital. I’d come by the week before and found a sign on the locked door: ‘Closed Tuesday, maybe Wednesday’. It was Thursday.
But now it’s Saturday, and here but for the grace of the video gods is Fred, ready to vend Mr. Bean Volume 1 to whoever hasn’t upgraded to DVD yet. Behind the counter is a menagerie of ancient video posters and promo items, and most startling of all, a dedicated rewinding machine. Be kind, eh?
“But they’re not as popular as the games,” Fred continues with a hint of pride. I think he might be referring to the arcade games in the room next door, standing like terracotta warriors amid piles of random junk, but no. He’s talking about the Sega games.
On the wall are dozens of games for Sega’s Master System console. For those of you unfamiliar, the Master System was released in 1987. Sega exited the home video game console business entirely in 2001. Fred could be the only one in the country still renting these games out, and he seems to know it. When I ask if the games are for sale, he snorts.
“Gotta be joking, mate.”
Uh, which one of us?
Inevitably, I ask about the shop across the road, hoping for a story of bitter rivalry between two video shops during the golden years of the format, something in the vein of Used Cars (available at Fred’s for $3 a night). Not for the first time in his life, Fred disappoints.
“That other shop used to be mine, I moved here about 25 years ago.”
Oh. So what had this been?
“It was a hardware shop, and next door was a newsagent. I got that not long after, and painted it up with me murals…”
He sure had. I’m not sure if decorating is the right word, but his tributes to the Sydney 2000 Olympics…stained the walls of the arcade next door. The piles of junk did their best to cover them, but the damage was done.
Why had he left the neat, compact comforts of the shop across the road?
“The video business just got too big,”
Stifling laughter, I nodded.
“What I don’t get,” he started. Oh, this ought to be good. “is why they left the sign up. Let me tell you, mate, I put the word out at the local school that I wanted a sign painted. A little girl offered to do it and I said righto, she done it, and after she goes, ‘I want three shillings,’.”
Hold on. Shillings? VHS became a viable home entertainment format in 1976, ten years after shillings got the heave-ho. Suddenly, Fred had become an unreliable narrator. Nothing could be trusted. Even my eyes could be deceiving me, I thought, as I eyed the can of creaming soda I’d bought. What had the expiry date been?
I left the shop, knowing there was nothing more to glean from old Fred. I probably couldn’t even get an article out of it. I squinted in the afternoon sun as my eyes adjusted from the dark of the shop, and that’s when I saw it. Just up there, on the pub side of Fred’s building. The remains of a painted sign.
It said ‘HARDWARE SHOP’.
Across the road, the undeniably handsome three shilling work of the little girl caught the sun. I’d been pondering the ellipses following the word. Had it been Fred’s direction, or the girl’s own flourish? Had she even known what a video was?
In the time of shillings, this word brought the promise of a high-tech future to the backwater East Hills, and Fred delivered it. And now, in that very future, he still does.
Original article: The Marina Picture Palace/Videomania/For Lease – Rosebery, NSW
Sometimes revisiting a place can reveal secrets you missed the first time. Case in point, the rotting behemoth on the side of Gardeners Road formerly known as Videomania. In its glory days this was the grand Marina picture palace, which operated until 1984 – a time when video killed the theatre star.
Another place for which time seems to stand still, Videomania remains relatively unchanged since last year. Sure, there are some new posters up along its face and there’s a new cupcake shop in the old bank next door, but the building itself is no different.
We can only speculate as to how long those promo guys were waiting, longing to plaster the front of the place with their posters. I suppose the temptation became too much at some point, much to Jack Dee’s benefit.
Even Leonardo is still there, ever vigilant. And he’d want to be, given the former theatre’s seedy surroundings…
Out the back, I encounter some inspiring graffiti and little else. The place may still be for lease, but they certainly haven’t expended any effort making it presentable.
I’m guessing that vacuum doesn’t work.
Just when I was thinking to myself that there was nothing left to discover here, I found it. It’s something that was probably there last time, but I just happened to miss in the excitement of seeing a Ninja Turtle in the last place you’d expect to see one. See? The gluey remnants still attached to the side appear to vaguely form the word ‘Roxy’, another name this theatre went by at some point in its illustrious life. But that was just the primer. Have a look at this:
Can you see it? Look really closely, and maybe try squinting. Still no good? Okay, let’s get a bit closer…
How about now? The ‘R’ or maybe the ‘N’ should hit you first, and then from there it’s easy. Yes, amazingly, the awning’s decorative ‘MARINA’ lettering has somehow survived, allowing us an even deeper glimpse into the past than it was thought possible. Now all we need to do is arrange a screening of ‘Puddin’ Head’ inside. Maybe we should get in touch with the owners?
We’re in the home stretch now, only three to go. Here’s a clue for the next entry: it’s another theatre.
ROCKIN’ UPDATE: The development-minded Vlattas family, owners of the Cleveland Street Theatre and the Newtown Hub, are currently renovating the Marina with the aim of turning it into a live music venue. My suggestion: keep Leonardo as your bouncer. Thanks, reader Rozie!
I love it when they do my job for me.
Of course, what the sign doesn’t say is that between being the old bank and a surveyor with a strong track record of customer satisfaction, it was a video shop. A video shop filled with Street Fighter II Champion Edition arcade machines. Are you telling me there wasn’t room in the above space to paint that bit of history in too?
MANIC UPDATE: Reader Robbo insists that the video shop was a Videomania, whose ilk we’ve encountered before.
In the second such instance, Civic Video has taken up residence in a former cinema. This time, the Paramount Theatre of South Hurstville continues to provide movies to the public through the video chain. Let’s take a closer look.
The Paramount was built in 1934, joining a sister cinema at Mortdale (since demolished) and only four other picture theatres in the Kogarah/Hurstville region: the Odeon at Carlton, the Oatley Radio, the Hurstville Savoy and the Kogarah Victory being the others. It’s a pretty damn big building, with a seating capacity of 1,100 when it was built. In 1950, that old vaudeville villain Hoyts (boo, hiss) bought the theatre and renamed it the Hoyts. Sounds much better too, doesn’t it? Hoyts closed the theatre in 1959 (I’m growing more and more convinced there was some kind of Hoyts conspiracy to buy up the suburban cinemas in order to get people to head into the city). Hoyts made sure that a covenant in the sales contract ensured the building could never again be used as a cinema.
Since 1959 it’s been used as a recreation centre, a supermarket and a giant Civic. In the last ten years as video shops have declined, Civic has cut down on its floorspace, sharing with a Subway, a newsagent, a Curves gym and some kind of computer shop out the back. Cramming more into less space isn’t just a residential thing anymore.
CRUSTY UPDATE: Here’s a look at the Paramount in its heyday courtesy of reader Carmen. Thanks!