When I turned four, I was taken for a walk up the street to the local toy shop and allowed to choose a present. The shop was a Toyworld – you remember, one of those big, purple deals with the giant purple bear wearing a cap in the modern fashion.
As a brand, Toyworld’s history dates back to 1976, when parent company Associated Retailers Limited realised that name wouldn’t look as good in rainbow colours on a toyshop marquee. Toyworld was launched as the retail group’s toy arm at a time when toys themselves were about to be ripped from their ancient comfort zones and thrust into a golden age of action figures by the blockbuster success of Star Wars. Riding this phenomenon from the late 70s through the mid 80s on brands such as Star Wars, Masters of the Universe and Transformers, Toyworld changed the face of toy retailers in Australasia, emblazoning that happy purple bear on hobby, sport and toy shops everywhere. Toyworld itself isn’t too sure about its own legacy, as the embarrassingly evident indecisiveness on its website demonstrates.
They didn’t entirely abandon their sporting goods heritage, either. Plenty of kids would have unwrapped a BMX (can you wrap a BMX? wouldn’t that look awkward as hell?) in front of jealous friends on birthdays or jealous siblings at Xmas, completely unaware that a purple bear had profited from their joy. For me, the sporting goods section of Toyworld was the absolute no-go zone. Who cared about some cricket pads when there were NINJA TURTLES over here? Or what about down there, in that bargain bucket out the front, for five bucks each?
On that glorious February day, I chose as my present the three Ghostbusters I was missing (I already had Venkman). My logic: I was turning four, and now I would have four of them. It worked – before long, the Ghostbusters were a team once more, zapping those crazy rubber ghosts until I saw an ad for Batman figures on TV and coloured Venkman black (see pic) in the hope he’d suffice. He didn’t.
And so my direct association with Alf Broome’s Toyworld ended, but I never forgot it. It was a hard place to forget purely on a visual level; from the purple frontage to the bear to the giant LEGO logo plastered on a mysterious door beside the shop, the whole place was designed to be an assault on a child’s senses, and oh what a glorious assault it was.
But what I didn’t know – couldn’t have known – at the time was the turmoil within. By 1988, Hurstville Toyworld was under siege, with struggles on local, national and even global fronts. Behind that happy purple face was a saga of bitterness and commercial impotence in the face a formidable threat to the entire toy industry.
As the article says, Broome’s toy shop had been around since 1971, first as the sports and toy shop, and then as Toyworld. Broome says that business boomed until 1986, when local opposition (likely the nearby Westfield, which had been constructed in 1978) made inroads into his business. The immediate effect of this encroachment was evident in the bargain bins outside – $5 Ghostbuster figures is a sign of the times.
Then, as Broome puts it, a “ripper recession” devastated any chance of recovery in 1990, with severe storm damage that same year not helping matters. Another strange point of impact upon sales mentioned by Broome was construction of a ‘new plaza’ by local council. Hmm…I’ll have to look into that one.
Broome banked it all on a healthy Christmas ’90 trading period that never came. The recently refurbished Westfield offered stiff competition, and globally, toys had begun their decline in popularity with the rise of video games. Even with the 1988 advent of the Teenage Mutant Ninja Turtles, nothing could be done to stop the Nintendo/Sega tag-team, which by 1992 had all but ended the age of dedicated toy shops, relegating Barbies and He-Men to toy departments, or bigger chains like World 4 Kids. Rather than face the likelihood bankruptcy, Alf Broome chose to walk away.
That was 1991.
Today, the building still stands, despite the near constant construction and refurbishment of the area. Of course, it’s been standing there since 1899, and has probably seen more failure than you or I could ever imagine. The first post-Toyworld occupant was Belmontes Pizza Shop, and man was I ever bitter. I couldn’t believe the toy shop had gone, and pledged never to frequent the usurpers.
Chuan’s Kitchen, the current successor to a line of failed take-aways that has populated the site since Belmonte hit the bricks, was not open today even if I had wanted to spend cash there. The take-away might have enraged me, but what outright scandalised me as a child was that the mysterious door once adorned with that bright, colourful LEGO insignia had been replaced by an adult shop – as far from a kids toy shop as was commercially possible. Originally L.B. Williams’ Adult Book Exchange, today it’s the far more generic Hurstville Adult Shop.
Toyworld limps on, mostly in country locations. I swear, every country town I’ve ever visited has had a Toyworld. Why? And while I’m asking unanswerable questions: what was behind the door back when it had the LEGO sign on it? What did Alf Broome do next? Just who was L.B. Williams? Perhaps we’ll never know. But Alf, if you’ve Googled yourself and have ended up here, I want you to know something. Back in 1991 you may have been “the man in the wrong place, at the wrong time, in the wrong business”, but in 1989, when I went in and was gifted those Ghostbusters, your shop was the world to me. And this is just my story – imagine the number of kids who would have left that purple shop happier than they’d ever been. Heck, reader, it might have been YOU. That kind of thing might not have been able to pay rent, staff wages or stock prices, but it does guarantee your immortality, Alf. You’re welcome.
It’s cool when things like this happen. As you’ve read above, I presented my case on the flimsiest bit of evidence, but Your Honour, I now present to the court…EXHIBIT B.
When the building behind it was demolished, it allowed for a prime view of the back of Chuan’s Kitchen. Why should this matter? Let’s take a closer look…
Oh, what’s that? I can’t quite make it out…CLOSER STILL!
Boom. There it is. Today. You could go and see it right now. At some point in the Toyworld saga, they thought to put up this logo on the reverse side of their building. Why?
Perhaps at the time the Liquor Legends building wasn’t there, providing uninterrupted views of the beaming purple signage. Maybe the signwriters were doing a two-for-one deal and the owner was going to get his money’s worth, damn dammit. Or maybe the truth is far more sinister… Either way, it took the demolition of the bottle shop (all in the name of progress) to unearth this treasure. Within each seed, there is the promise of a flower. And within each death, no matter how big or small, there is always a new life. A new beginning.
According to the Police Citizens Youth Club website, the organisation is “about young people”, but it wasn’t always that way. This year, the PCYC is celebrating its 75th anniversary of “getting young people active”, “developing young leaders”, and “protecting young people”, but if you were a girl back in 1938, you could pretty much get bent as far as the cops were concerned.
If there’s one goal that’s proven consistently hard to achieve, it’s covering up an eat-in Pizza Hut. There seem to be two typical approaches: the first is to make a genuine effort to alter the building and hope no one recognises. It doesn’t always work. The second is to just embrace the hallmarks of the former tenant wholeheartedly, and who better to breathe new life into someone’s sloppy seconds than the Salvos?
Inside, if you can look past the piles of instructional golf videos and copious amounts of Fifty Shades of Grey, it isn’t hard to spot the former Hut infrastructure that hasn’t already been sold off. Heck, someone probably walked away with the original oven for a bargain price, and I’m kicking myself right now that it wasn’t me.
Even the toilets have been put to a more hygienic use (but not by much) as change rooms. And no, I would not count among the highlights of my blogging career standing in the middle of a Salvation Army and taking a photo of its change rooms. It’s all for you, Damien.
When my generation returns to the earth and Pizza Hut’s eat-in legacy is forgotten, will people wonder why these buildings look so odd? Probably not.
These days, Leichhardt is home to Recollections, a country-style furniture warehouse, and one door up is Boomalli, an Aboriginal artist cooperative. In this instance, Recollections have wisely chosen to drop their full business name so as not to create a microcosm of colonial Australia right here on Flood Street.
But the earliest settler at this warehouse lives on through this tiny little detail. It’s old, it’s worn, it’s even got a bit snapped off…but it’s still just strange enough to make an observant passer-by take pause. Leichhardt’s hardly a tropical paradise. What’s the story?
The answer lies back in 1991, and this ad for Della Cane. No building that ugly could exist twice, and the interior looks like Fantastic Furniture met Jurassic Park.
Since it took just a little bit longer to get through a seemingly simple top ten than I thought it would, I’ve gathered them all here for the sake of convenience. It was a good chance to go back and flesh out some of the history of these places, and in some cases a great opportunity to continue their stories. Enjoy:
In site news, there’s finally a Facebook page for Past/Lives. ‘Like’ it to your right. With it, I’ll be able to update older entries with new photos or newspaper articles or whatever and let you know about it toot sweet, plus there’ll be plenty of other good stuff I’m not able to fit into the main articles, so head on over.
Now that the countdown’s over, there’s plenty of fun NEW material on the way, and I’ll be catching up on some reader suggestions. Stay tuned…