Category Archives: residual advertisements

Good Fortune Chinese Takeaway/Nothing – Penshurst, NSW

Proudly presented by Coca-Cola is the Good Fortune takeaway. Over the years, I have never, ever seen this place open. Coke’s absolutely saturated it with signage, and there’s faded evidence that there was once even more. I’m guessing this wasn’t a place you headed to when you felt like a Pepsi.

If I were conspiracy minded, I might argue that Coke has paid (or threatened) the current owners to keep the signs up for the free advertising. Does this work as advertising? Is anyone looking at the dead husk of a Chinese restaurant and getting thirsty? The small, weathered sign on the side informs us that the advertising space (not a shop, an advertising space) is under exclusive contract to Coca-Cola. Can I ask why? It’s not like this is the Centerpoint Tower, or a place with amazing exposure. It is across the road from a school, however…the conspiracy deepens.

As old as the place is already (six digit phone number), the peeling paint on the awning suggests there’s an even older entity waiting to expose itself to the world. The shop appears to be part of the residential complex behind it, so it’s likely that someone bought the house and closed the shop. Good fortune for the homeowner, bad luck for the Good Fortune.

Abused retail outlet/T.I.M. All Mobile Needs – Tempe, NSW

As you can see, this shopfront is a mishmash of previous owners. It’s like every one of them was part dog, such was their rabid desire to leave their mark on the place. First off there’s the faint Snapple logo, suggesting it was once a mixed business. Then bookending that there’s what looks like twin stop signs, the most likely explanation for which is it once sold bargains (perhaps even in its current incarnation), and the signs begged passers-by to ‘STOP!’ and possibly ‘L@@K!’ at them. Looking further down we can see what might have once said ‘cards’, indicating the possible existence of a newsagent. The red letters at the bottom are a bit of a mystery, though – as is the seemingly discarded air conditioner which appears to have fallen off the wall. Whatever the case may be, what’s impossible to ignore is that today the shop is T.I.M. All Mobile Needs.

T.I.M.bo claims to be open six days a week from 11am to 6pm, so I’m guessing I went on the one day it’s closed. Google Street view shows the same closed rollerdoor, so the only explanation is that Google Street View’s car drove past on the same one day three years ago. I think it’s a bit rich to advertise that you provide ALL MOBILE NEEDS while at the same time presenting a mascot who clearly hasn’t a need in the world. Even the rollerdoor handle is strategically placed to satisfy certain needs. Thoughtful.

Old Advertising – Belmore, NSW

Ice cream bricks sound like things you’d get in a Lego set.

Take Away Food/For Lease – Bexley, NSW

In just a few short years, the inviting hallmarks of a milk bar have become warning signs that a building has fallen derelict. There was a time when you’d see that Streets logo, a giant hamburger mural or one of those giant Coke cans with the name of the milk bar wrapped around the lip and think to yourself that yes, you were actually quite hungry and a big burger with the lot really would go down well right about now. These days, it’s more common that you’d sigh and keep moving, because there’s a McDonalds or a Subway just up the road, and at least then you can drive through and not have to get out of the car because you’re making good time and the in-laws’ll be upset if they don’t get to see the grandkids today.

Inside: classic milk bar decor. I always wondered what the mirrored walls were for. Was it to make the place look bigger? Was it to further enhance the iconic scenario of sitting in a milk bar and sipping a shake by allowing you to see yourself? Or was it for Spiro to be able to make sure he’s always looking dapper between serving up fish ‘n chips?

I like that even though they were ‘take away food’ shops, nostalgia has us missing the eat-in experience. If this place was open today, you wouldn’t want to take it away – you’d want to bask in an ambiance of another time, one that back in the day seemed timeless itself, and one you thought would always be there.

The Marina Picture Palace/Videomania/For Lease – Rosebery, NSW

Let’s go back to the world of movies with this piece of work. It’s been sitting on Gardeners Road, Rosebery for a long time, and it shows. The signs promise ‘Videomania’, but for the last ten years it’s been derelict. Before we perform the post-mortem, let’s take a moment to reflect upon the life and times of the former Marina Theatre…

The Marina Theatre, 1941. Note the two sweet shops sitting to the left of the cinema. Also notice the bicyclists not wearing helmets, a quick way to end up with a puddin’ head. Image courtesy City of Botany Bay Local History Image Archive.

The Marina Picture Palace opened in June, 1927 with a hot double feature of Sparrows, starring Mary Pickford, and The Beloved Rogue, with John Barrymore.

Here’s an off-topic aside: The Beloved Rogue became a lost film for 40 years after its release until a well-preserved copy was found in the private collection of Mary Pickford. Now we can all enjoy Barrymore’s admitted overacting as Francois Villon. At least, we could if our video shops were as open as they used to be.

For those with a romantic image of how the cinemagoing experience used to be, and how grand it would have been back then to while away an afternoon at the picture palace, please allow me to now rain on your parade (or spoil your ending). In a scene more suited to modern-day Greater Union Hurstville, ‘excitement prevailed’ at the Marina in 1928:

Townsville Daily Bulletin, 3 Apr 1928.

The reference to ‘complete order’ is very Third Reich, isn’t it? Also, it really was ‘fortunate’, wasn’t it, that the molotov fell into the ‘side aisles’ (cheap seats). Yes, what a bit of excitement.

The Marina Theatre, 1952. Note that only one sweet shop remains. Image courtesy Sydney Reference Collection.

From the early 1960s, the cinema opened and closed a number of times under various independent ownerships. It’s safe to say that if even Hoyts wasn’t taking the bait and buying it up, it must have had something wrong with it. The Marina’s stop-start existence carried on throughout the next twenty years until it was renamed the Rosebery Cinema in the early 80s. That’ll get the crowds back in. Or maybe it was to fool the molotov throwers into thinking it was a different cinema? Either way, GOOD PLAN. So good in fact that the Marina closed for good as a theatre in 1984.

Here’s where we come in. Since that time it’s been Videomania, and now a derelict hulk. It’s a close call, but one of these incarnations is slightly more interesting. Fittingly, Videomania closed in 2002, when video-mania had all but died out, and videomaniacs had flocked to DVD. Rather than switching to a better quality format that takes up less shelf space, Videomania chose to fall on its sword.

You mean ‘weeklies’.

Even though the site is empty, the front window still contains some strange sights.

This trading hours sign indicates that the video shop NEVER CLOSED. Finding this is like finding a gravestone that reads B. 1929 D. —

A series of Greek film posters sit in the window too. Doesn’t that one on the right look enticing. Can’t wait to see that one.

There’s a poster for the Nintendo 64 game Turok: Dinosaur Hunter, which was released in 1997. The Nintendo 64 was discontinued in 2001, and Acclaim, the company responsible for Turok, went out of business in 2004. Fitting choice.

My favourite, and most bizarrely of all, is this full sized Leonardo standup. This isn’t the first time I’ve encountered the Teenage Mutant Ninja Turtles during my adventures with this blog, and I’m sure it won’t be the last. Leo stands as the building’s watchful protector – ready to cut down intruders with his blunt katana and a killer smile.

The sign at the front advertises The Full Monty, another 1997 release. Or at least, it did once upon a time. It’s often irritating to only get to see some of these places from the outside. You stand there wondering what it must be like inside given how well-preserved the exterior is, and whether the other Ninja Turtles are lurking within. Well, wonder no more, as thanks to the folks at Kelly & Sons Real Estate, we can get quite a good look at what’s happening inside the old Marina:

Image courtesy Kelly & Sons Real Estate.

Image courtesy Kelly & Sons Real Estate.

Image courtesy Kelly & Sons Real Estate.

Image courtesy Kelly & Sons Real Estate.

Image courtesy Kelly & Sons Real Estate.

Image courtesy Kelly & Sons Real Estate.

Remember, if you like what you see, you too can lease this bad boy for only $130k pa. What a steal! Kelly & Sons – holla at me so I can let you know where to send my commission.

What an ugly building. There, I said it.

Despite Videomania acting as a testament to the failure of the video shop concept in Rosebery, Top Video at some point decided to make a go of it next door. Smart thinking.

Setting up in what was clearly a bank (and before that, the Marina’s sweet shops), Top Video expected to bank fat coin on the back of Videomania’s failure.

The new release poster left inside suggests that things went wrong around 2008-09. A legacy that started with Sparrows ends with You Don’t Mess With the Zohan.

As I turned to leave, I took one last look back at Videomania, and it looked like the building was crying. Look at those top windows. It was as if the theatre was imploring me, as the only one around who cared, to put it out of its misery. I would, Marina, honestly, it’s just…that Leonardo is one intimidating dude.

VIRTUAL UPDATE: An explosive new picture of the Marina/Roxy/Videomania from 1996 has come to light! Check it:

From this, we can see the bank next door was in fact an ANZ, that the Videomania side entrance was once viable, and that VIRTUAL REALITY IS HERE. How else could I have known it was from 1996?

FUTURISTIC UPDATE:  I revisited the Marina a year later and made an explosive discovery.

ROCKIN’ UPDATE: The development-minded Vlattas family, owners of the Cleveland Street Theatre and the Newtown Hub, are currently renovating the Marina with the aim of turning it into a live music venue. My suggestion: keep Leonardo as your bouncer. Thanks, reader Rozie!