Tag Archives: advertising

Golden World Restaurant/Xinjiang Noodle House – Ashfield, NSW

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If you’re planning on visiting Ashfield, wolfing down a Chinese meal and washing it down with an icy cold Coca-Cola, I’ve got some bad news for you: it won’t be a golden experience.

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As you may remember, there was a time when things, particularly restaurants and take-away shops, went better with Coke.

John Pemberton’s miracle tonic was being poured wherever you’d see signs like this, usually with the tiny-lettered name of the venue pushed aside to make more room for that contoured logo – as if it needed any more exposure.

The thinking was that unless you advertised drinks were available, you’d alienate thirsty customers, or worse still, make them think you sold Pepsi.

I’m not sure how well Coke goes with the kind of unpretentious Chinese food Golden World would have sold. I do like the chutzpah of Golden World to name itself that, and then set up in the very un-golden world of Ashfield.

I also can’t help but feel for the person or persons living in that upstairs room back in the Golden years, with that bright red and white sign glowing outside their window all night. I hope you finally found peace, whoever you are.

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Golden World’s deal with the sugar devil expired long ago, but odds are the brownest of the brown liquids is still sold at today’s Xinjiang Noodle House. They probably sell Coca-Cola, too.

And as for those panning for gold in Ashfield, get yourself up the street. Golden times await…

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Burgermaster/nothing – Canterbury, NSW

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A burger…master. Mayor McCheese, I presume?

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As we’ve discussed many times before, milk bars are dinosaurs: fondly remembered, but when they turn up in the wild they’re completely fossilised. Is Canterbury Road, Canterbury’s Burgermaster any different?

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No. A look inside shows the sad, decrepit remains of what was once a kitchen where dreams were made and hunger was satisfied. And it’s actively rotting. Take a look at the same view just five years ago.

But what’s most interesting about this place, particularly from a visual standpoint, are the cigarette ads plastered all over the shopfront. They built these things to last:

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As a product, Borkum Riff first appeared in the 60s, and judging by the depiction of the guy here, so did this ad.

In 1992, the Tobacco Advertising Prohibition Act came into effect in Australia, by which point cigarette advertising on TV, radio and local print media had already been banned. By 1995, familiar phrases like “Fresh is Alpine”, “You’re laughing!” and the ubiquitous “…anyhow, have a Winfield” had been completely erased from the cultural landscape, and nobody ever smoked again.

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Perhaps aware that the end was nigh, these tobacco companies invested in some heavy duty glue for their final bombardment.

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In the case of Port Royal, a heavy duty moustache was also necessary to seal the deal. Doubtless this heroic mo has inspired thousands to roll their own in the years since.

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…anyhow, the thought of the combined taste of burgers, milkshakes and Winnie greens is absolutely doing it for me, and since we won’t be getting any here, it’s time to head off. There’s gotta be something open along here somewhere…

Good Fortune Chinese Takeaway/Nothing – Penshurst, NSW

Proudly presented by Coca-Cola is the Good Fortune takeaway. Over the years, I have never, ever seen this place open. Coke’s absolutely saturated it with signage, and there’s faded evidence that there was once even more. I’m guessing this wasn’t a place you headed to when you felt like a Pepsi.

If I were conspiracy minded, I might argue that Coke has paid (or threatened) the current owners to keep the signs up for the free advertising. Does this work as advertising? Is anyone looking at the dead husk of a Chinese restaurant and getting thirsty? The small, weathered sign on the side informs us that the advertising space (not a shop, an advertising space) is under exclusive contract to Coca-Cola. Can I ask why? It’s not like this is the Centerpoint Tower, or a place with amazing exposure. It is across the road from a school, however…the conspiracy deepens.

As old as the place is already (six digit phone number), the peeling paint on the awning suggests there’s an even older entity waiting to expose itself to the world. The shop appears to be part of the residential complex behind it, so it’s likely that someone bought the house and closed the shop. Good fortune for the homeowner, bad luck for the Good Fortune.

Old Advertising – Belmore, NSW

Ice cream bricks sound like things you’d get in a Lego set.

Curtain Fabric Factory Outlet/For Sale – Homebush, NSW

Curtain shops are faced with a tough promotional challenge: on one hand, you need the windows clear so that people can see inside, but on the other, you’re a curtain shop without curtains. It’s a high stakes gamble, and these guys lost everything. Let’s hope the new owner is a spray paint factory outlet, eh?