In the second such instance, Civic Video has taken up residence in a former cinema. This time, the Paramount Theatre of South Hurstville continues to provide movies to the public through the video chain. Let’s take a closer look.
The Paramount was built in 1934, joining a sister cinema at Mortdale (since demolished) and only four other picture theatres in the Kogarah/Hurstville region: the Odeon at Carlton, the Oatley Radio, the Hurstville Savoy and the Kogarah Victory being the others. It’s a pretty damn big building, with a seating capacity of 1,100 when it was built. In 1950, that old vaudeville villain Hoyts (boo, hiss) bought the theatre and renamed it the Hoyts. Sounds much better too, doesn’t it? Hoyts closed the theatre in 1959 (I’m growing more and more convinced there was some kind of Hoyts conspiracy to buy up the suburban cinemas in order to get people to head into the city). Hoyts made sure that a covenant in the sales contract ensured the building could never again be used as a cinema.
Since 1959 it’s been used as a recreation centre, a supermarket and a giant Civic. In the last ten years as video shops have declined, Civic has cut down on its floorspace, sharing with a Subway, a newsagent, a Curves gym and some kind of computer shop out the back. Cramming more into less space isn’t just a residential thing anymore.
CRUSTY UPDATE: Here’s a look at the Paramount in its heyday courtesy of reader Carmen. Thanks!
Proudly presented by Coca-Cola is the Good Fortune takeaway. Over the years, I have never, ever seen this place open. Coke’s absolutely saturated it with signage, and there’s faded evidence that there was once even more. I’m guessing this wasn’t a place you headed to when you felt like a Pepsi.
If I were conspiracy minded, I might argue that Coke has paid (or threatened) the current owners to keep the signs up for the free advertising. Does this work as advertising? Is anyone looking at the dead husk of a Chinese restaurant and getting thirsty? The small, weathered sign on the side informs us that the advertising space (not a shop, an advertising space) is under exclusive contract to Coca-Cola. Can I ask why? It’s not like this is the Centerpoint Tower, or a place with amazing exposure. It is across the road from a school, however…the conspiracy deepens.
As old as the place is already (six digit phone number), the peeling paint on the awning suggests there’s an even older entity waiting to expose itself to the world. The shop appears to be part of the residential complex behind it, so it’s likely that someone bought the house and closed the shop. Good fortune for the homeowner, bad luck for the Good Fortune.