Tag Archives: Coke

Golden World Restaurant/Xinjiang Noodle House – Ashfield, NSW

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If you’re planning on visiting Ashfield, wolfing down a Chinese meal and washing it down with an icy cold Coca-Cola, I’ve got some bad news for you: it won’t be a golden experience.

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As you may remember, there was a time when things, particularly restaurants and take-away shops, went better with Coke.

John Pemberton’s miracle tonic was being poured wherever you’d see signs like this, usually with the tiny-lettered name of the venue pushed aside to make more room for that contoured logo – as if it needed any more exposure.

The thinking was that unless you advertised drinks were available, you’d alienate thirsty customers, or worse still, make them think you sold Pepsi.

I’m not sure how well Coke goes with the kind of unpretentious Chinese food Golden World would have sold. I do like the chutzpah of Golden World to name itself that, and then set up in the very un-golden world of Ashfield.

I also can’t help but feel for the person or persons living in that upstairs room back in the Golden years, with that bright red and white sign glowing outside their window all night. I hope you finally found peace, whoever you are.

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Golden World’s deal with the sugar devil expired long ago, but odds are the brownest of the brown liquids is still sold at today’s Xinjiang Noodle House. They probably sell Coca-Cola, too.

And as for those panning for gold in Ashfield, get yourself up the street. Golden times await…

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Good Fortune Chinese Takeaway/Nothing – Penshurst, NSW

Proudly presented by Coca-Cola is the Good Fortune takeaway. Over the years, I have never, ever seen this place open. Coke’s absolutely saturated it with signage, and there’s faded evidence that there was once even more. I’m guessing this wasn’t a place you headed to when you felt like a Pepsi.

If I were conspiracy minded, I might argue that Coke has paid (or threatened) the current owners to keep the signs up for the free advertising. Does this work as advertising? Is anyone looking at the dead husk of a Chinese restaurant and getting thirsty? The small, weathered sign on the side informs us that the advertising space (not a shop, an advertising space) is under exclusive contract to Coca-Cola. Can I ask why? It’s not like this is the Centerpoint Tower, or a place with amazing exposure. It is across the road from a school, however…the conspiracy deepens.

As old as the place is already (six digit phone number), the peeling paint on the awning suggests there’s an even older entity waiting to expose itself to the world. The shop appears to be part of the residential complex behind it, so it’s likely that someone bought the house and closed the shop. Good fortune for the homeowner, bad luck for the Good Fortune.