We spend our lives mourning our childhoods.
Our values and expectations are shaped throughout our younger years, sometimes subconsciously. Once we learn that, say, an ice cream dropped on the hot sand during a day at the beach won’t be replaced, the ice cream becomes a little part of us, a part we can’t get back. As adults we can buy another ice cream, but it’s not the same one. It’s just a band-aid over our initial carelessness, and $5 out of our retirement funds. We still feel the loss.
Every tantrum or outburst we have, every moment of joy, whenever the waterworks spring a leak…that’s a moment when the situation we’ve found adult selves in has touched a nerve from an earlier time. It’s a unique brand of pain we aren’t equipped to handle.
From the 1970s onwards, childhoods became increasingly materialistic. My own was peppered with trips to toy shops and Christmases spent unwrapping action figure after action figure. I never broke an arm climbing trees with Huck and Tom because I was inside on the PlayStation. I never knew that pain and the associated loss of innocence.
But when that PlayStation controller broke, you better believe I felt that.
The values that make the younger generation weep into adulthood are different to the ones who came before (you know, the ones who made it impossible to buy a house). When a brand that played a large part in that childhood dies, it’s a personal attack, even if we hadn’t supported or even thought about that brand for years.
At the (mostly) newly refurbished Westfield Miranda, there’s something new to mourn.
Imagine looking into those gentle brown eyes and telling that face it’s over – he’s insolvent. Imagine being the one to cause that perpetual smile to end. It’d be like pulling the moon from the night sky: the nocturnal world would hate you.
Toys R Us has gone, and there’s an entire generation full of rage at its passing. How could this happen? Don’t toy shops last forever? Where will we take our children when they come of age?
We were there at the beginning, when the American giant arrived on our shores and slew the usurper. When we were invited to meet Barbie, Sonic and Geoffrey, to come in and “have a ball”, to be seduced by wares previously unfathomable to our young eyes.
And we drank deeply.
Never mind that we hadn’t gone in there in years, that we peered inside occasionally and merely wondered why there were so many baby items. Never mind that when we wanted a new board game for game night, we hit up Amazon and their incredible range rather than hiking out to one of many inconvenient locations embedded in mouldy old shopping centres. Never mind that our own children asked for iPads and Xboxes over Barbies and Transformers, and we willingly obliged, even as Hurstville’s double-storey Toys R Us lost an entire floor to Aldi.
We took Geoffrey and his magic factory for granted, and this is the price we paid. We dropped the ice cream, and we’ve done our dash.
Rebel Sport remains – a glimpse into a past when big name retailers could team up and it meant something – but the toy story is over at Miranda. The threshold that saw so many delighted kids quivering with anticipation, birthday money firmly – but not too firmly – clutched in tiny digits, has been sealed up and replaced with an ad for a shop elsewhere in the centre.
Imagine the scene behind this wall. A big empty space that, once upon a time, someone saw so much promise in. “This place could make kids happy,” they thought. And it could, until it couldn’t. Today, that possibility has been restored.
Downstairs, just a bit away from the escalator that once elevated us to a place where we didn’t have to grow up, is this sign overlooked by Westfield’s image consultants.
The quotations around the R sometimes appear in official Toys R Us signage, and sometimes they don’t. Here they seem to be a disclaimer, as though whoever crafted the sign didn’t quite believe the claim behind the name: that “toys were them”.
It’s certainly true today.