E. Way & Co/Pandora – Pitt Street, Sydney NSW
At the dawn of the retail era, several big names were standing out amongst the dross in Sydney. Pitt Street was quickly becoming the place to be for all department stores, and David Jones was king. One of the apparent heirs to the throne was E. Way & Company. Originally a drapery claiming to the be the cheapest in Sydney (on Pitt Street? Yeah, right), E. Way was established as a department store in 1891. E. Way was acquired in 1955 by Farmers, which itself was acquired in 1961 by the Myer juggernaut.
These days, jewellery store Pandora occupies the tiny building that once featured a grand display to rival DJ’s. Look at how small (yet grand) the building is in comparison to the monstrous Westfield, and you get a sense of how easily satisfied shoppers were back then. It’s sad to think about how quickly these kinds of acquisitions and mergers can absolutely eliminate a brand, and E. Way is just another victim ‘honoured’ with an unreachable, leftover facade. It’s more a case of ‘it’s not worth bothering to take it down’ than ‘leave it up for history’s sake’. Isn’t it always the Way?
Rockdale Furnishers/Cash Converters – Rockdale, NSW
A pawnbroker adds a a kind of uncertainty to an area. If you’re walking through a small shopping arcade and one of those shops is a second hand goods seller, it’s unsettling. You make the connotations in your mind – plenty of stolen goods in there, all sold by junkies, this neighbourhood mustn’t be safe, look at all the Playstations etc etc. Without casting aspersions, Rockdale has always had a pawnbroker on the main strip of the Princes Highway in one form or another; Cash Converters, colloquially known as ‘Crime Converters’ or perhaps more favourably to the company, ‘Cashies’, isn’t the first. In fact, it wasn’t even the first business at this location. Tear your eyes away for just a moment from the framed ‘signed’ pictures of pop singers and their CDs and have a look at what was once the welcome mat:
Gadzooks! This was once the front entrance to Rockdale Furnishers Pty Ltd, which has been around for the last 80 years. When this location become unfeasible for the sale of furnishings (and these things can happen) they moved down the road to West Botany Street, where they exist today, and the building itself became cash converted. Despite that, Rockdale Furnishers managed to leave their mark for all time in a most unusual way. Before we go, I’ve gotta share this old Cash Converters commercial. It’s from a more innocent time; Cash Converters had only been around for a decade, and were attempting to present themselves as a friendly, budget-minded alternative to the retailers of the day. Note the lack of Kappa pants and hoodies among the patrons. Also note the jingle, which has been stuck in my head while I wrote this article. Thank me later:
Bank of New South Wales/Allans Music – Sydney, NSW
This building features an interesting double-shot of 19th century enterprise.
First we have the Bank of New South Wales, established in 1817, making it Australia’s oldest operating company. “But wait,” I hear you saying. “It’s not around today. How could it possibly be Australia’s oldest company?” I’m glad you asked. Between 1850 and 1910, the bank established branches around the country, and also in Fiji and Papua New Guinea (despite Bank of NSW meaning jack to people over there). From 1927 the bank went on a mad spree of acquisitions, buying out the Western Australian Bank and the Australian Bank of Commerce and culminating in a merger with the Commercial Bank of Australia in 1982 giving rise to Westpac. And thus…evil is born.
On the other side, we have Allans Music, which I was surprised to learn was established in Melbourne in 1850. Allans by the turn of the 20th century was the biggest music retailer in the southern hemisphere (but where was the competition?). In the 70s, Brashs decided it wanted a piece of the Allans action and acquired the company. When Brashs went under in the late 90s, Allans emerged unscathed and under new ownership. It merged with Billy Hyde Music in 2010 to become a kind of super music conglomerate, the sort that’ll be feeding us through tubes and stealing our vitality 200 years from now. Incidentally, the building to the right of Allans was the Greater Union Pitt Centre, and beside that lived a Brashs for many years. Even the Greater Union became a cut-price CD shop for a time after its closure, and the Galeries Victoria’s JB Hifi sits across the street. This section of Pitt Street has never managed to shake its musical heritage.




























