Rockdale Furnishers/Cash Converters – Rockdale, NSW

A pawnbroker adds a a kind of uncertainty to an area. If you’re walking through a small shopping arcade and one of those shops is a second hand goods seller, it’s unsettling. You make the connotations in your mind – plenty of stolen goods in there, all sold by junkies, this neighbourhood mustn’t be safe, look at all the Playstations etc etc. Without casting aspersions, Rockdale has always had a pawnbroker on the main strip of the Princes Highway in one form or another; Cash Converters, colloquially known as ‘Crime Converters’ or perhaps more favourably to the company, ‘Cashies’, isn’t the first. In fact, it wasn’t even the first business at this location. Tear your eyes away for just a moment from the framed ‘signed’ pictures of pop singers and their CDs and have a look at what was once the welcome mat:

Gadzooks! This was once the front entrance to Rockdale Furnishers Pty Ltd, which has been around for the last 80 years. When this location become unfeasible for the sale of furnishings (and these things can happen) they moved down the road to West Botany Street, where they exist today, and the building itself became cash converted. Despite that, Rockdale Furnishers managed to leave their mark for all time in a most unusual way. Before we go, I’ve gotta share this old Cash Converters commercial. It’s from a more innocent time; Cash Converters had only been around for a decade, and were attempting to present themselves as a friendly, budget-minded alternative to the retailers of the day. Note the lack of Kappa pants and hoodies among the patrons. Also note the jingle, which has been stuck in my head while I wrote this article. Thank me later:

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3 responses

  1. was this where the Clints Crazy Prices was back in the late 1980s or early 1990s??

    1. No, Crazy Prices was where the discount chemist is now, down the road heading south.

  2. Is that Esben Storm at 9 seconds? Awesome.

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