When I turned four, I was taken for a walk up the street to the local toy shop and allowed to choose a present. The shop was a Toyworld – you remember, one of those big, purple deals with the giant purple bear wearing a cap in the modern fashion.
As a brand, Toyworld’s history dates back to 1976, when parent company Associated Retailers Limited realised that name wouldn’t look as good in rainbow colours on a toyshop marquee. Toyworld was launched as the retail group’s toy arm at a time when toys themselves were about to be ripped from their ancient comfort zones and thrust into a golden age of action figures by the blockbuster success of Star Wars. Riding this phenomenon from the late 70s through the mid 80s on brands such as Star Wars, Masters of the Universe and Transformers, Toyworld changed the face of toy retailers in Australasia, emblazoning that happy purple bear on hobby, sport and toy shops everywhere. Toyworld itself isn’t too sure about its own legacy, as the embarrassingly evident indecisiveness on its website demonstrates.
They didn’t entirely abandon their sporting goods heritage, either. Plenty of kids would have unwrapped a BMX (can you wrap a BMX? wouldn’t that look awkward as hell?) in front of jealous friends on birthdays or jealous siblings at Xmas, completely unaware that a purple bear had profited from their joy. For me, the sporting goods section of Toyworld was the absolute no-go zone. Who cared about some cricket pads when there were NINJA TURTLES over here? Or what about down there, in that bargain bucket out the front, for five bucks each?
On that glorious February day, I chose as my present the three Ghostbusters I was missing (I already had Venkman). My logic: I was turning four, and now I would have four of them. It worked – before long, the Ghostbusters were a team once more, zapping those crazy rubber ghosts until I saw an ad for Batman figures on TV and coloured Venkman black (see pic) in the hope he’d suffice. He didn’t.
And so my direct association with Alf Broome’s Toyworld ended, but I never forgot it. It was a hard place to forget purely on a visual level; from the purple frontage to the bear to the giant LEGO logo plastered on a mysterious door beside the shop, the whole place was designed to be an assault on a child’s senses, and oh what a glorious assault it was.
But what I didn’t know – couldn’t have known – at the time was the turmoil within. By 1988, Hurstville Toyworld was under siege, with struggles on local, national and even global fronts. Behind that happy purple face was a saga of bitterness and commercial impotence in the face a formidable threat to the entire toy industry.
As the article says, Broome’s toy shop had been around since 1971, first as the sports and toy shop, and then as Toyworld. Broome says that business boomed until 1986, when local opposition (likely the nearby Westfield, which had been constructed in 1978) made inroads into his business. The immediate effect of this encroachment was evident in the bargain bins outside – $5 Ghostbuster figures is a sign of the times.
Then, as Broome puts it, a “ripper recession” devastated any chance of recovery in 1990, with severe storm damage that same year not helping matters. Another strange point of impact upon sales mentioned by Broome was construction of a ‘new plaza’ by local council. Hmm…I’ll have to look into that one.
Broome banked it all on a healthy Christmas ’90 trading period that never came. The recently refurbished Westfield offered stiff competition, and globally, toys had begun their decline in popularity with the rise of video games. Even with the 1988 advent of the Teenage Mutant Ninja Turtles, nothing could be done to stop the Nintendo/Sega tag-team, which by 1992 had all but ended the age of dedicated toy shops, relegating Barbies and He-Men to toy departments, or bigger chains like World 4 Kids. Rather than face the likelihood bankruptcy, Alf Broome chose to walk away.
That was 1991.
Today, the building still stands, despite the near constant construction and refurbishment of the area. Of course, it’s been standing there since 1899, and has probably seen more failure than you or I could ever imagine. The first post-Toyworld occupant was Belmontes Pizza Shop, and man was I ever bitter. I couldn’t believe the toy shop had gone, and pledged never to frequent the usurpers.
Chuan’s Kitchen, the current successor to a line of failed take-aways that has populated the site since Belmonte hit the bricks, was not open today even if I had wanted to spend cash there. The take-away might have enraged me, but what outright scandalised me as a child was that the mysterious door once adorned with that bright, colourful LEGO insignia had been replaced by an adult shop – as far from a kids toy shop as was commercially possible. Originally L.B. Williams’ Adult Book Exchange, today it’s the far more generic Hurstville Adult Shop.
Toyworld limps on, mostly in country locations. I swear, every country town I’ve ever visited has had a Toyworld. Why? And while I’m asking unanswerable questions: what was behind the door back when it had the LEGO sign on it? What did Alf Broome do next? Just who was L.B. Williams? Perhaps we’ll never know. But Alf, if you’ve Googled yourself and have ended up here, I want you to know something. Back in 1991 you may have been “the man in the wrong place, at the wrong time, in the wrong business”, but in 1989, when I went in and was gifted those Ghostbusters, your shop was the world to me. And this is just my story – imagine the number of kids who would have left that purple shop happier than they’d ever been. Heck, reader, it might have been YOU. That kind of thing might not have been able to pay rent, staff wages or stock prices, but it does guarantee your immortality, Alf. You’re welcome.
It’s cool when things like this happen. As you’ve read above, I presented my case on the flimsiest bit of evidence, but Your Honour, I now present to the court…EXHIBIT B.
When the building behind it was demolished, it allowed for a prime view of the back of Chuan’s Kitchen. Why should this matter? Let’s take a closer look…
Oh, what’s that? I can’t quite make it out…CLOSER STILL!
Boom. There it is. Today. You could go and see it right now. At some point in the Toyworld saga, they thought to put up this logo on the reverse side of their building. Why?
Perhaps at the time the Liquor Legends building wasn’t there, providing uninterrupted views of the beaming purple signage. Maybe the signwriters were doing a two-for-one deal and the owner was going to get his money’s worth, damn dammit. Or maybe the truth is far more sinister… Either way, it took the demolition of the bottle shop (all in the name of progress) to unearth this treasure. Within each seed, there is the promise of a flower. And within each death, no matter how big or small, there is always a new life. A new beginning.
While we’re on the subject of Hurstville, here’s a place a little bit further down Forest Road.
When I look at a place like this, I wonder what the butcher would think if he was transported from his time to Hurstville as it exists today. Would he shed a tear at two money lent shops replacing his life’s work? Would he conclude from the existence of two money lents side by side that today’s economy ain’t what it used to be? That the world has gotten so bad that we’re now cavalierly profiting from human misfortune more than animal? Or would he just think they were modern day banks (in which case he wouldn’t be far off)?
Also, there’s something about that font that chills me. I’m not talking about the Cashman font (terrifying as it is), I mean the ‘Butcher’ font. It almost makes you forget the brutality of the word itself. Gee, this was all a bit downbeat, wasn’t it? The countdown continues next time.
One of the most interesting aspects of revisiting these places one year on is discovering whether history has repeated itself. As you’ll no doubt recall, this location was formerly the fondly-remembered Homestead Golden Fried Chicken and later KFC, until an outbreak of stupidity and negligence caused its closure. Oh, you need a refresher? Hope you haven’t just eaten:
Hire One was quick to jump in and seize the reins of that deep fried legacy…
Alas, one won’t be hiring anything anymore at this husk. Hire One was apparently absorbed into the Kennards empire, the coffers of which were deep enough to break the lease and free up the site for a potential Homestead comeback. Or perhaps given the sordid history of the site, a Hartee’s comeback is more likely.
Allied with the powerful Captain Hindsight, Cerno agent Donovan Moodie wisely buried ‘restaurant’ deep within the list of potential usages. Note that first part: “Previously successful Hire One plant hire business”. No mention of the hapless KFC, which is probably the building’s longest tenant (and certainly the least hygienic).
But there’s no need to mention it; the eerie visage of the Colonel hangs over the place like a bespectacled ghost. Look closely and you can still see him smiling, just as he did after each Hire One customer walked out with their temporary cement mixers. I hope you washed your hands…
As promised, here’s the first in a series of articles taking a look back at the top ten most popular Past/Lives posts of the last year. If I was smart, I would have picked the ten least popular posts so as to boost their views, but there’s a good reason the Belfield denture clinic never found its audience.
With that in mind, it’s to my complete amazement that I present the tenth most popular entry, Hurstville’s No. 1 Butchery.
Original article: Food Fair/ANZ Bank/The Base Store/No1 Butchery – Hurstville, NSW
First things first: there are no obvious changes. Given the building’s colourful history, it’s almost a surprise there’s been no activity over the last 12 months, but there you have it…NO changes whatsoever (perhaps with the exception of the chemist next door having become “Australia’s cheapest chemist”. Yeah, right). It’s as ugly a shopfront as ever, and that demonic pig in the logo is just as disturbing. I’d be willing to bet those people walking past are the same as last year, too.
What’s really interesting to me about this place is that just over the last few weeks, it’s exploded in terms of page views. Why? The whole point of this series was to show you how things have changed over a year, and to find something new to add, so this is a great start. What’s so special about this place? Then again, that’s probably what you were saying when I published the original article a year ago. Wait! Do you feel that? It’s moments like these that bring us closer, dear reader.
Don’t worry, they won’t all be like this.
It may surprise you, especially if you’re an Oatley resident, to learn that the tiny suburb once enjoyed its own theatre! Designed by Sydney theatre architect extraordinaire Aaron Bolot in 1940, the Oatley Radio opened in 1942 to the delight of cinephiles everywhere (in Oatley).
Throughout the 1940s and ’50s, the Oatley Radio played host to popular films of the day, including Easter Parade (1948) and An American in Paris (1951). In fairness, it probably played host to some unpopular ones too.
It’s unclear exactly when the Oatley Radio closed (if you know, let me know), but I’m estimating it was sometime in the 1960s, an era when suburban cinemas were discouraged in favour of the big boys in the city. It’s claimed that the Radio became part of the Mecca family of cinemas (alongside Kogarah and Hurstville), but I haven’t been able to find much on this.
What is clear is that at some point, the Radio was bought by the Oatley RSL and turned into their Youth Club, which is how we find it today. It’s now named the Jack Fisher Hall, after the founding president of the Youth Club.
Behind the Radio, it’s all too clear that it was once a 460-seat cinema, despite the tiny, unassuming frontage.
The Radio survives as one of six picture theatres in the Kogarah/Hurstville area still around today (along with the South Hurstville Paramount, the Carlton Odeon, Nash’s Penshurst Theatre, Beverly Hills Cinema and the Kogarah Mecca), but it’s largely avoided the sad fates of renovation or dereliction that have befallen those others. In a strange way, a suburban cinema like this one was the video shop of its day…I doubt anyone’s ever streamed The Wonders of Aladdin (1961).