St. James Theatre/Beverly Hills Cinemas – Beverly Hills, NSW

IMG_9142Let’s cut to the chase: the Beverly Hills Cinemas are looking a little…porky these days. It’s hard not to notice the expanding waistline anymore, even for the sake of politeness. What I’m saying is, if the Beverly Hills Cinemas were a person, they’d need to take the Michelle Bridges challenge a few times to squeeze back into those trackpants.

But it wasn’t always this way. Back before the cinema was built, the suburb was known as Dumbleton, after a nearby farm. The opening of the Dumbleton train station in 1931 had opened up the suburb to the rest of Sydney in a way the previous public transport option – a coach service from Hurstville station – had not. Dumbleton’s first shop had only opened in 1908 (on the site of the present day Beverly Hills Hotel), so there wasn’t exactly a major reason to go there. Dumbleton residents hoped to change this in 1910, when a post office was opened within the existing store. It was like the proto-Westfield.

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This is that shop, circa 1916. Image courtesy Regina Coeli Parish, Beverly Hills.

The Second World War brought military personnel to Dumbleton, further increasing its population and forcing it to come up with more shops to keep people entertained, but it’s kinda hard to make anything entertaining when your suburb’s name is Dumbleton.

In late 1938, plans began for a picture theatre along King Georges Road with a projected completion date of 1940. I suppose the Dumbletonians were hoping to emulate the success of the Savoy theatre in nearby Hurstville, but they still had the nagging problem of that name. An American cultural influence had been building in the outskirts of Sydney with the advent of cinema, so with an impending theatre and the belief that the USA would soon be joining the war effort, a move was made in 1940 to change the suburb’s name to the much more glamourous sounding Beverly Hills – Hollywood on the East Hills line. The Californian equivalent was home to famous movie stars, and with the completion of the St. James Theatre later that year, so would Dumbleton. The strip of palm trees down the centre of King Georges Road was added to complement the Hollywood theme in a move no one in the 1940s could have predicted would become so tacky by the present day.

The St. James Theatre entertained the residents of the growing suburb (even those older residents who had loudly complained about the name change) for decades until the 1970s, when the voracious Hoyts incorporated it into its suburban chain. By 1978, it had fallen into disrepair like many of its suburban cousins that had survived the mass demolition of such cinemas during the progressive 60s, and was showing only adult films. St. James indeed. I wasn’t able to locate a picture of the St. James back in the day, so if you’re able to help, let me know.

It was that year when developer Jim Tsagias bought the St. James, with plans to transform it into a function centre. Something changed his mind (perhaps the palm trees) and he decided to restore it as a cinema. In 1982 it was reopened as the one-screen Beverly Hills Cinema, and in 1988 it was converted to a twin.

And couldn’t you tell. For years, the bigger Cinema No. 1 would play host to the big budget blockbusters, while smaller, more intimate pictures or films late in their run were relegated to the tiny Cinema No. 2, which had been shoehorned in above the first. It was an awkward setup, but one that built a reputation as the cheapest cinema in Sydney (based on ticket prices, of course), and became one of the most popular family venues in the south west, especially when coupled with the nearby Beverly Hills Pizza Hut. Movies then all-you-can-eat pizza: it doesn’t get much more 90s than that.

The cinema was looking a bit dated by the early 2000s, but not as bad as the bank next door (I believe it was a Westpac?). Sandwiched between the cinema and the Pizza Hut was one of so many suburban bank branches closed during that time, and it sat dormant for many years just like the Hut. Perhaps realising it wasn’t a good look, and that there was an opportunity to expand, the Tsagias family bought the bank in 2004 and moved in, creating a video arcade in the new space which greatly relieved pressure from the cramped waiting area. But this wasn’t enough. In 2008, a complete redevelopment saw the Beverly Hills upgraded to a six-screen cinema. The derelict Pizza Hut was cut in half to make room for more screens and a mini-power station, and the entire facade facing King Georges Road was given the facelift (in true Beverly Hills fashion) that it sports today.

Not quite the case around the back, though.

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From the alley behind the cinema, it’s easy to see the layout of the original St James and the bank next door. The structure on the extreme left is new, and sits on the Pizza Hut’s territory. The Pizza Hut recently vanished from existence, perhaps to make way for more parking for the cinema, or a new restaurant (just what BH needs). Whenever you see extensive renovations going on, it’s usually a safe bet that it’s being done to prepare the property for sale. Sure enough, the Tsagias family placed the Beverly Hills Cinema on the market late last year. It seems as if Event Cinemas has taken control, at least of the screening coordination, but it remains to be seen if the Beverly Hills will remain a cinema under a new owner.

If it doesn’t, they may have to change the suburb’s name again.

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2 responses

  1. I remember this growing up in Beverly Hills. It always seemed quiet plain from the outside, but had a lovely art deco interior. What a shame…..

  2. Saw Charles Bronson in “The Mechanic” (better than the remake IMHO) in the 70’s when it still had the old style theatre. Went again in the early 90’s to see “Beethoven’s 2nd” with the kids, what a terrible change. They tried to make it a “multi-plex” but failed miserably, the “theatre” (if you could call it that) was incredibly tiny and could only seat about 80 people, the screen was not much larger than today’s big screen TV’s was a disgrace.

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