World 4 Kids/Best & Less and The Reject Shop – Bankstown, NSW
Toys R Us was coming. The American toy giant had lingered on the horizon of the Australian retail scene since 1984, when it had first ventured overseas. Now, in 1993, Toys R Us had made its intentions to establish itself in Australia very clear. In a panic, and desperate to beat Toys R Us to the punch, Coles Myer set up their own chain of toy stores that attempted to outdo the American company in every conceivable way; a ‘category killer’. It wasn’t the first time Coles Myer had employed the tactic: in the same year, it had established Officeworks, basing it on the US stationery chain Office Depot. To give you an idea of just how contrived the whole concept was, here’s a 1993 ad preempting the World 4 Kids launch. If you can look past the kid’s stylish fashion, note the cynical overuse of the dinosaur to ride the success of the year’s biggest film.
I can still remember the hype surrounding World 4 Kids at the time of its launch. It was relentless. The Bankstown Square location was enormous, taking up an entire floor. To a kid, it was mind-blowing. They had video games available to try everywhere around the shop. They had aisles – not just a few shelves, like Grace Bros, but aisles – of action figures. They even had a ‘kids entry gate’ as an alternative to the regular entrance. Sure, it was just an archway over a little bridge, but that was for YOU! You weren’t meant to walk in the normal way like the grown-ups! This wasn’t just some toy department of a bigger shop. There was no threat of being dragged off to look at clothes or other boring stuff. It was ALL TOYS.
The launch of World 4 Kids didn’t stop Toys R Us from opening, and the closest store to the Bankstown World 4 Kids was at Hurstville. As expected, the Toys R Us store blew World 4 Kids away: it was two-storey, they had more of everything, and the name explicitly promised toys, rather than merely alluding to them in the case of World 4 Kids, which sounds like it could easily have been one of those lame play centres with the ball rooms.
1993 was about the start of the last big era for toys. By the end of the 90s, video games had eclipsed toys by a wide margin. Also by the end of the 90s, World 4 Kids was a world about to end. The company had bombed hard in the wake of Toys R Us, haemorrhaging millions of dollars each year it was open. By the end, it was losing $36m a year, and cost Coles Myer more than $200m during its short lifespan. World 4 Kids, supposed to be the successor to K-Mart’s dominance of the toy market prior to 1993, closed in 2002, and the brand name was absorbed back into K-Mart, which adopted it as the name of its toy department.
This particular World 4 Kids took over the floorspace of Venture, itself formerly Waltons Department Store (but more on that another time), so by failing miserably, it was only carrying on the strong tradition established by those two brands. Where the one store once took up the entire floor, a chemist, the Reject Shop and Best & Less have taken up residence. Immediately following World 4 Kids’ departure, a JB Hifi was set up in its place, but in a rare move for JB it was closed a few years later. Even Toys R Us is struggling these days, with the Hurstville location having long since been reduced to just one floor.
Note the poignant empty trolley.
The only evidence that World 4 Kids, the place that meant the world to so many kids in 1993, was ever a part of Bankstown Square is the faint afterimage of its sign on the outside facade of the building, along the Appian Way. Yesterday’s great hope is now just a stain on the wall. It’s a stark reminder that no matter how personally a store may appeal to you, it’s always business. After all, that’s the way of the World.
Flemings Fabulous Food Store/Woolworths Supermarket – Bexley North, NSW
If you visit the suburb of Bexley North, you’ll find a supermarket with an identity crisis. Flemings, or in this case, Flemings Fabulous Food Store, opened as a chain of supermarkets in 1930, but in 1960 sold up to Woolworths. This particular Flemings is one of only two left in New South Wales, the other being in Jannali. Inside, it’s all Woolworths branded, but the name and the building itself (and some of the items on the shelves) are all vintage Flemings.
Why Woolies is prolonging the death of this particular Flemings should become obvious when you look to the right of the picture. When the new block of units (built on a former petrol station) opens, they’ll want a bigger supermarket, and if Woolworths can buy up the other tiny shops on this strip, expect a big budget overhaul that’ll relegate Flemings to Supermarket Heaven alongside Clancy’s and Jewel. Nothing like a bit of competition.
St. George Bowling & Recreational Club/Derelict – Bexley, NSW
Here we have the festering remains of the St. George Bowling Club. Like many of its members, the bowling club came into existence in 1900, when a meeting at the Rockdale Town Hall ended with a decision to form a bowling club. I wonder how many town hall meetings end like that these days? For that matter, I wonder how many town hall meetings actually start these days?
Feathers were ruffled in 1919 when the land the bowling club was built on was suddenly and urgently required by New South Wales Government Railways to enable quadruplication of the railway lines by that project’s estimated completion date of 2030. The club was moved, and seemed to land closer to the jack here on Harrow Road.
In an apparent passive-aggressive display of entrenchment, the little street beside the club is named Bowlers Avenue. Doesn’t it look silly today. Bowlers Avenue sounds more like a memorial garden in a cemetery.
While the building is a rare example of a Federation era bowling club, it’s also been abandoned for several years. Unfriendly signs threaten would-be bowlers to stay the hell out, and many of the building’s windows have been boarded up.
No one is picking up the sport of lawn bowls these days, and as the current superstars of the game fade away, there really is no need for these clubs. This one didn’t even have a TAB. And after all, it’s not like this is an isolated incident. Unless there’s some big recruitment drive for new members sometime soon, the game will end up with most of its players on that big Bowlers Ave in the sky.
Marchants Ltd Soft Drink Makers/R.J. McWhinney Panel Beating – Bexley, NSW
Image courtesy Museum Victoria.
In 1886, British migrant George Marchant purchased a Brisbane ginger beer manufacturing plant. By 1890, Marchants was the largest soft drink business in Australia, with a product range including hop beer, soft drinks and cordial, and with plants in Brisbane, Melbourne, Adelaide, Newcastle and Sydney. Oh, and Bexley.
Let’s not beat around the bush – the building looks old. The Bexley depot of the Marchants soft drink empire may be a panel beater now, but it’s clear to see how it would have been back then. It looks like a horse and cart might explode from behind that door at any second in a frenzied rush to deliver kegs of creaming soda, just like in the olden days.
George Marchant was known for his strong belief in social equality, and women workers in his factories earned more than the average female wage in the food industry at the time. When the soft drink company’s registration was abandoned in 1917, the brand name was sold off and kicked around for decades between Pepsi, Shelleys, and ultimately Coca-Cola, which owns the brand today. Marchant himself died in 1941, by which time this site was long since out of the soft drink business. Hmm…I’m thirsty.
William Arnott Ltd/Bakehouse Quarter – Homebush, NSW
For decades, passers-by of the Arnott’s Biscuit factory at Homebush would experience delicious smells emanating from the place. From 1908 to 1997, this was where the action was for the large variety of Arnott’s products. Since the factory’s relocation to Huntingwood, the site has undergone a remarkable transformation.
Image courtesy City of Canada Bay Library Service.
The first Arnott’s Biscuits factory opened at Forest Lodge in 1894, but when demand created the need for a larger factory, Homebush was chosen as the best location because of its proximity to the rail system. Company founder William Arnott had made the decision to move the factory closer to Sydney, but died in 1901, before he could see his dream realised. Seen at the time as a mistake on Arnott’s part due to Homebush’s then-long distance from the city, the factory eventually became the largest of its kind in the Southern Hemisphere. In fact, the Arnott’s factory was one of the foundations of economic prosperity in the growing residential suburb of Homebush in those days; there were few families in the suburb that didn’t work for Arnott’s.
Image courtesy City of Canada Bay Library Service.
SportsFizz sounds like a drink, doesn’t it?
Arnott’s may have moved on from this location, but their biscuit range is still the most popular in Australia. Scotch Fingers, Milk Arrowroots, Iced Vo-Vos, Tiny Teddies and Sao (I get the feeling that the plural of Sao should still just be Sao, like sheep) are exported all over the world, and all the while the Homebush factory still stands, albeit with a very different purpose.
The Bakehouse Quarter redevelopment started in 1998, taking the Arnott’s factory that was so familiar to locals and converting it into a shopping and leisure precinct akin to Birkenhead Point.
While you can’t spit without hitting a cafe, there’s also the obligatory business sector, which includes the corporate HQ for Arnott’s. No substitute for a good location, I guess. That’s not the extent of the Arnott’s involvement, either: plenty of heritage Arnott’s paraphernalia exists at the site, all part of the old factory. The giant neon Sao sign is the most prominent, but even Arnie (groan), the Arnott’s parrot, gets a look-in.
Cobbled roads and Edwardian-style lighting make up the section of George Street that passes through the vicinity.
A large part of the factory itself has been converted into an AMF bowling alley and laser tag site. It’s not as farfetched as it seems – back in the day, Arnott’s had a bowling green included on the grounds, presumably as a showcase for the Iced Vo-Vo.
A car park has replaced the former oven area, which is still keen to reveal itself to those on the lookout.
The site’s still growing, and there’s still a lot of work to do. Zumba classes and conversations over meals at the steakhouse are still constantly interrupted by the sound of construction workers striving to turn the more industrial parts of the factory into a heritage paradise.
My favourite element untouched from the old days was this, the toilet to nowhere.
I wouldn’t be surprised if it ended up with a fair portion of residential area set aside within it, but whether that would be incorporated into the extant factory is anyone’s guess. Would it be cool or trendy to live in a former Tim Tam chocolate coating room? Probably.
One of the reasons the site was chosen by Arnott’s in the first place was because of its excellent rail infrastructure. You can still get a good view of the factory by train as you pass by between Strathfield and North Strathfield stations, and this bit of free advertising still passes over the busy Parramatta Road.
Huntingwood should keep a close eye on the Bakehouse Quarter, because when Tiny Teddies eventually grow up to become Standard Teddies, and Scotch Fingers grow to represent the entire hand, Arnott’s are gonna need more room, and that’s precisely when AMF and Zumba are gonna move in, ably proving that there is indeed no substitute for quality.
Past/Lives of the Near Future 