No doubt you’ve heard about the financial struggles faced by Darrell Lea over the past few months, and if you haven’t, you might want to rethink buying Mum and Dad a Rocklea Road for Christmas. It’s a sad thing when suddenly chocolate isn’t financially viable enough. What, did everyone just decide it was terrible after 85 years? Enough terrible puns were made by the papers at the time of Darrell Lea’s collapse, so I’ll spare us all that nightmare as today we look at the Roselands outlet of the chocolate maker.
Roselands Shopping Centre is up for an entry itself in the future, so watch this space (at the rate I’ve been going lately, it should only take another six years), but the part of Roselands Darrell Lea ended up in is one of its older areas. Located almost at the bottom of a downward escalator, you’d think maximum exposure + delicious chocolate would = maximum delicious profits. Well…
Plans for the empty shop involve an expansion by the neighbouring newsagent, which is so cramped and old it wouldn’t surprise me if they’d built the entire shopping centre around it. Hopefully, the doubling of their floorspace will allow much more room for their diligent army of plain-clothed guards to continue their campaign of death-staring at anyone they think might be shoplifting.
According to this article on the store’s closure, Darrell Lea admin chose to close Roselands (looks like I’ve met my assonance quota for the day), yet kept the Bankstown Centro store open. But commenter Brad Edwards reveals the truth:
Here’s another victim of the video shop exodus. This one didn’t even have a franchise attached while it was alive, making it even harder for it to stay afloat once the VHS ocean started to get rough. I bought an ex-rental copy of Surf Ninjas on VHS from here years ago, so I know I did my part. I can sleep at night. Can you?
It’s since been turned into a car park of all things. You couldn’t even use the building for anything else? The cafe next door is that popular that it needs the three or four extra car spaces afforded it by this tiny space? Oatley is full of wide, long, empty streets to park in, especially since Coles won’t be setting up there. Oh, wait.
Inside it looks like a supervillain meeting room, where the Oatley Star Chamber plots world domination…or at least the downfall of Coles, their mortal enemy. It’s so barebones that you can see the rollerdoor that would have been used for new shipments of pure VHS goodness back in that time.
Here’s the after hours return chute the tardy denizens of Oatley would have used to return videos after the shop had closed for the day. Or, in some cases, never used at all:
That was three years ago. If you do that for long enough, of course you’re going to go out of business. This must have occurred to the kindly owner at some point, because a year before closing down he changed his tactics:
Take note, Darrell Lea.