Darrell Lea Chocolates/Newsagent – Roselands, NSW

No doubt you’ve heard about the financial struggles faced by Darrell Lea over the past few months, and if you haven’t, you might want to rethink buying Mum and Dad a Rocklea Road for Christmas. It’s a sad thing when suddenly chocolate isn’t financially viable enough. What, did everyone just decide it was terrible after 85 years? Enough terrible puns were made by the papers at the time of Darrell Lea’s collapse, so I’ll spare us all that nightmare as today we look at the Roselands outlet of the chocolate maker.

Roselands Shopping Centre is up for an entry itself in the future, so watch this space (at the rate I’ve been going lately, it should only take another six years), but the part of Roselands Darrell Lea ended up in is one of its older areas. Located almost at the bottom of a downward escalator, you’d think maximum exposure + delicious chocolate would = maximum delicious profits. Well…

IMG_8088

Plans for the empty shop involve an expansion by the neighbouring newsagent, which is so cramped and old it wouldn’t surprise me if they’d built the entire shopping centre around it. Hopefully, the doubling of their floorspace will allow much more room for their diligent army of plain-clothed guards to continue their campaign of death-staring at anyone they think might be shoplifting.

According to this article on the store’s closure, Darrell Lea admin chose to close Roselands (looks like I’ve met my assonance quota for the day), yet kept the Bankstown Centro store open. But commenter Brad Edwards reveals the truth:

Screen shot 2012-12-17 at 11.10.19 AMMore like…Darrell LIE! Oh, sorry.

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One response

  1. Never fear, at least Darrel Lea chocolates, or some of the better known ones, are still available. The newsagent at Roselands now has them in stock.

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