Category Archives: dead brand names

AWA Tower/E. G. Collections – Wynyard, NSW


Amalgamated Wireless Australasia Ltd. started life at our old friend Homebush West in 1909, and over the next few years became the Federation-era’s answer to Sony. In 1918, AWA received the first radio broadcast from the UK to Australia – an address to troops by then-Prime Minister Billy Hughes. AWA then transmitted the first newsreel pictures from Sydney to London in 1930.

Not content to just broadcast and receive the radio signals, AWA entered the consumer radio market after the Second World War. AWA became the leading manufacturer of consumer radios in Australia, and subsequently branched out into other areas. Fans of commercial radio (I know you’re out there) may care to thank AWA for owning and operating 2GB sister station 2CH for many years.

Of course, an Australian company couldn’t do this well without at some point having their own building, and in 1939, that dream was realised in York Street, Wynyard. The AWA Building was the tallest building in Australia until 1958, and remained AWA’s head office until the late 1990s, when AWA backed out of the broadcasting race because it’s kinda hard to get a decent signal amongst all those skyscrapers in Wynyard. Today, the tower is E. G. Collections, “specialising in Ladies Suits”, with office suites above, and doubtlessly the friends of all of the building’s employees are sick of hearing about how you can see the office in that one bit in The Matrix.

Perhaps seeing the writing on the wall for the kind of olde-tyme radio business they were so deeply involved in, 1991 saw AWA acquire Smorgon Technologies. Although it sounds like a Captain Planet villain, it was a world leader in totalisator systems, and this purchase led to AWA’s own acquisition by Tabcorp in the 2000s. Wow.

AWA regained its independence from Tabcorp’s clutches in 2004, and these days focuses on IT and commutation services, which is a newfangled way of saying it’s doing what it always did, but NEW. Strangely, AWA has licenced its brand name to Woolworths, Big W and Dick Smith Electronics for use in generic consumer electronic devices. You know, just in case anyone out there is 150 years old and remembers how good the sound was from their AWA car radio.

Bank of Australasia/3 Wise Monkeys – Sydney, NSW

The Bank of Australasia first moved into this address in 1879, establishing their ‘Southern Sydney’ branch in a rented building. The current building was erected in 1886, but remained under the ownership of the Estate of a James Powell until 1902, when the BOA suddenly remembered it was a bank and could take any property it wanted. It bought out the site, which remained a bank until 1998. The Bank of Australasia became a part of the ANZ in 1951, and rebranded this site as an ANZ bank in 1970.

Although the interiors have been refurbished, the exterior of the building is in remarkably good condition considering what the site is now – the 3 Wise Monkeys pub. Established in 2000, the 3 Wise Monkeys has a reputation as a live music venue and as a place where wisdom is not on tap. Of all the places in Sydney to not want to be seeing, hearing or speaking evil, George Street is probably at the top of the list.

Hobson’s Ltd/7-Eleven – Newtown, NSW

The Marcus Clark department store empire got its start in Newtown, with its first store setting up in Brown Street. This building, on the corner of King and Brown Streets, is not that store. Just as the Marcus Clark Railway Square store was pretentiously known as Bon Marche Ltd, this one was branded Hobson’s Ltd; a subsidiary of Marcus Clark which had a sister store in North Sydney. A world away from Slurpees, Hobson’s sold Pabco Rugs. Not familiar with Pabco Rugs? You must not be a housewife:

When company director Reginald Marcus Clark (Sir Reg) died in 1953, the brand entered a state of free fall. In 1966 the ailing store’s locations were bought out – and subsequently rebranded or shut down – by their bitter rival, retail heavyweight Waltons. It wouldn’t be long until Waltons got a taste of their own medicine…but don’t worry, we’ll get to that.

Prior to its time as Hobson’s, this address was home to F. W. Hartley Undertaker and Embalmer. I can’t say for certain, but I’m pretty sure embalming fluid and Slurpees have a lot in common.

Gateway Travel and Richardson & Wrench/Korean BBQ Restaurants – Strathfield, NSW

Strathfield’s The Boulevarde is now the scene of intense rivalry. Two culinary entrepreneurs were struck by idea lightning at the same time, and via a series of doubtlessly hilarious coincidences, have ended up with their Korean BBQ restaurants side by side. Fortunately, they were also both lazy enough to leave some traces of the buildings’ former occupants up for us to find.

Gateway Travel and ‘estate agents’ are both scintillating hints, but what if we could actually go back in time and see how they looked? Well, thanks to the outdated technology of Google Street View, that’s exactly what we’re going to do. Buckle up, Marty:

And so we emerge in the distant past of 2009, a time when Gateway Travel and Richardson & Wrench ruled. Gateway looks like it had been there a long time, given the seven digit phone number at the top. The Zix & Co Real Estate sign suggests a time when two estate agents stood side by side, locked in bitter rivalry…not unlike today’s BBQ brothers. History is doomed to repeat itself.

One last curious feature of the Gateway building that gives us an insight into a past beyond even Google’s reach is this gargoyle:

Perhaps its fate as a BBQ restaurant was in the cards all along.

Quinn’s/Breadtop – Bankstown, NSW

While I’m completely prepared to imbue you with the knowledge that Breadtop was once Quinn’s Shoe & Sports Store, I’d much rather take this opportunity to speculate. Indulge me…

When I look at this building, I see a proud store owner, Quinn. Quinn’s just bought this building, and he’s going to take the empty shell of opportunity and fill it with progress and achievement. His passion is sport, and he’s walked away from the certainty and stability of a public sector job in order to follow his dream of running a sports shop. He refurbishes his little miracle, which he’s worked hard for years to afford, and decks it out with the latest sports equipment: Dunlop volleys, Steeden rugby gear, Bankstown Canterbury Bulldogs merch, Kookaburra cricket bats. Friday afternoons and Saturday mornings are go time, and Monday and Tuesday are his weekends. Business is booming, life is good. This is Quinn’s shop, and it always will be.

But Quinn is a protective man. And who can blame him, this is his life’s work. This is QUINN’S Shoe and Sports Store, not yours. Certainly not those louts who come and lift socks or a three pack of golf balls every now and then. Quinn’s heart is so into the business, it sometimes blinds him. Like the time he caught young Jim Sawyer from Yagoona trying to pinch a protective cup. Quinn hit the boy several times, it was rumoured. He broke Jim’s nose. One customer said they found a tooth on the shop floor not long after. Quinn didn’t know that Jim was just too embarrassed to buy the cup himself, and even when he found out, Quinn didn’t care.

Times change. Quinn’s doesn’t. Suddenly, you can get three pairs of shoes for half the price at Rebel, or the Nike outlet. Quinn can’t compete with that. Nintendo and Sega take the place of a bat and ball in one too many homes. Quinn can’t even understand that, let alone compete with it. His children, uninterested in the shop, don’t bother to explain it. The time comes when Quinn fails to make that weekly quota he swore to himself he’d never drop under, and even though it pains him to admit it, he knows it’s time to call stumps.

The first of many would-be leaseholders is shown through the building by the real estate agent, and Quinn insists on coming along. After the third instance of Quinn shouting a prospective tenant out of the shop, the agent stops inviting him. When the deal is finally inked, Quinn can’t stand to see his shop being turned into an anonymous clothing store, or a two dollar shop, or worse still, a ridiculously named bakery. It breaks his heart every time he drives by, but he’s so set in his ways he doesn’t know any other route.

Now Quinn is gone, and the shop is long since sold. And everyone would have forgotten Quinn and his passion if it weren’t for one thing. One minor addition he made years before. Quinn hated the idea of besmirching his building with advertising or signs. His customers knew where to find him, and he wasn’t going anywhere. But when he could see the writing on the wall, he could think of no better way to make himself immortal than to spend his last big windfall on a big-ass sign tightly bolted in a hard to reach position.

This is Quinn’s shop, and it always will be.