AWA Tower/E. G. Collections – Wynyard, NSW
Amalgamated Wireless Australasia Ltd. started life at our old friend Homebush West in 1909, and over the next few years became the Federation-era’s answer to Sony. In 1918, AWA received the first radio broadcast from the UK to Australia – an address to troops by then-Prime Minister Billy Hughes. AWA then transmitted the first newsreel pictures from Sydney to London in 1930.
Not content to just broadcast and receive the radio signals, AWA entered the consumer radio market after the Second World War. AWA became the leading manufacturer of consumer radios in Australia, and subsequently branched out into other areas. Fans of commercial radio (I know you’re out there) may care to thank AWA for owning and operating 2GB sister station 2CH for many years.
Of course, an Australian company couldn’t do this well without at some point having their own building, and in 1939, that dream was realised in York Street, Wynyard. The AWA Building was the tallest building in Australia until 1958, and remained AWA’s head office until the late 1990s, when AWA backed out of the broadcasting race because it’s kinda hard to get a decent signal amongst all those skyscrapers in Wynyard. Today, the tower is E. G. Collections, “specialising in Ladies Suits”, with office suites above, and doubtlessly the friends of all of the building’s employees are sick of hearing about how you can see the office in that one bit in The Matrix.
Perhaps seeing the writing on the wall for the kind of olde-tyme radio business they were so deeply involved in, 1991 saw AWA acquire Smorgon Technologies. Although it sounds like a Captain Planet villain, it was a world leader in totalisator systems, and this purchase led to AWA’s own acquisition by Tabcorp in the 2000s. Wow.
AWA regained its independence from Tabcorp’s clutches in 2004, and these days focuses on IT and commutation services, which is a newfangled way of saying it’s doing what it always did, but NEW. Strangely, AWA has licenced its brand name to Woolworths, Big W and Dick Smith Electronics for use in generic consumer electronic devices. You know, just in case anyone out there is 150 years old and remembers how good the sound was from their AWA car radio.