Niche Menswear/Scandals Direct – Dulwich Hill, NSW
The failure of Niche Menswear proves that targeting a niche never works out financially. Scandals Direct have chosen to ignore that lesson, catering to the 1% of the public who demanded the middleman be cut out of their scandals. Niche work if you can get it.
SCANDALOUS UPDATE: According to eagle-eyed and fashion conscious reader Vanessa, it was actually called NICHOLAS Menswear once upon a time. Luckily, if you read my writeup and imagine it says Nicholas instead of Niche, it still works. In this case though, shouldn’t they have called it Manswear?