Niche Menswear/Scandals Direct – Dulwich Hill, NSW

The failure of Niche Menswear proves that targeting a niche never works out financially. Scandals Direct have chosen to ignore that lesson, catering to the 1% of the public who demanded the middleman be cut out of their scandals. Niche work if you can get it.

SCANDALOUS UPDATE: According to eagle-eyed and fashion conscious reader Vanessa, it was actually called NICHOLAS Menswear once upon a time. Luckily, if you read my writeup and imagine it says Nicholas instead of Niche, it still works. In this case though, shouldn’t they have called it Manswear?
Thanks, Vanessa!

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3 responses

  1. It used to say Nicholas, once upon a time!

  2. Maybe it should have been called Nickerless Menswear… Might still be popular today!

  3. Actually Nicholas Menswear was a very successful business which ran for at least 40 years and closed down only because the owners decided to retire in their seventies.

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