St. James Theatre/Beverly Hills Cinemas – Beverly Hills, NSW
Let’s cut to the chase: the Beverly Hills Cinemas are looking a little…porky these days. It’s hard not to notice the expanding waistline anymore, even for the sake of politeness. What I’m saying is, if the Beverly Hills Cinemas were a person, they’d need to take the Michelle Bridges challenge a few times to squeeze back into those trackpants.
But it wasn’t always this way. Back before the cinema was built, the suburb was known as Dumbleton, after a nearby farm. The opening of the Dumbleton train station in 1931 had opened up the suburb to the rest of Sydney in a way the previous public transport option – a coach service from Hurstville station – had not. Dumbleton’s first shop had only opened in 1908 (on the site of the present day Beverly Hills Hotel), so there wasn’t exactly a major reason to go there. Dumbleton residents hoped to change this in 1910, when a post office was opened within the existing store. It was like the proto-Westfield.
The Second World War brought military personnel to Dumbleton, further increasing its population and forcing it to come up with more shops to keep people entertained, but it’s kinda hard to make anything entertaining when your suburb’s name is Dumbleton.
In late 1938, plans began for a picture theatre along King Georges Road with a projected completion date of 1940. I suppose the Dumbletonians were hoping to emulate the success of the Savoy theatre in nearby Hurstville, but they still had the nagging problem of that name. An American cultural influence had been building in the outskirts of Sydney with the advent of cinema, so with an impending theatre and the belief that the USA would soon be joining the war effort, a move was made in 1940 to change the suburb’s name to the much more glamourous sounding Beverly Hills – Hollywood on the East Hills line. The Californian equivalent was home to famous movie stars, and with the completion of the St. James Theatre later that year, so would Dumbleton. The strip of palm trees down the centre of King Georges Road was added to complement the Hollywood theme in a move no one in the 1940s could have predicted would become so tacky by the present day.
The St. James Theatre entertained the residents of the growing suburb (even those older residents who had loudly complained about the name change) for decades until the 1970s, when the voracious Hoyts incorporated it into its suburban chain. By 1978, it had fallen into disrepair like many of its suburban cousins that had survived the mass demolition of such cinemas during the progressive 60s, and was showing only adult films. St. James indeed. I wasn’t able to locate a picture of the St. James back in the day, so if you’re able to help, let me know.
It was that year when developer Jim Tsagias bought the St. James, with plans to transform it into a function centre. Something changed his mind (perhaps the palm trees) and he decided to restore it as a cinema. In 1982 it was reopened as the one-screen Beverly Hills Cinema, and in 1988 it was converted to a twin.
And couldn’t you tell. For years, the bigger Cinema No. 1 would play host to the big budget blockbusters, while smaller, more intimate pictures or films late in their run were relegated to the tiny Cinema No. 2, which had been shoehorned in above the first. It was an awkward setup, but one that built a reputation as the cheapest cinema in Sydney (based on ticket prices, of course), and became one of the most popular family venues in the south west, especially when coupled with the nearby Beverly Hills Pizza Hut. Movies then all-you-can-eat pizza: it doesn’t get much more 90s than that.
The cinema was looking a bit dated by the early 2000s, but not as bad as the bank next door (I believe it was a Westpac?). Sandwiched between the cinema and the Pizza Hut was one of so many suburban bank branches closed during that time, and it sat dormant for many years just like the Hut. Perhaps realising it wasn’t a good look, and that there was an opportunity to expand, the Tsagias family bought the bank in 2004 and moved in, creating a video arcade in the new space which greatly relieved pressure from the cramped waiting area. But this wasn’t enough. In 2008, a complete redevelopment saw the Beverly Hills upgraded to a six-screen cinema. The derelict Pizza Hut was cut in half to make room for more screens and a mini-power station, and the entire facade facing King Georges Road was given the facelift (in true Beverly Hills fashion) that it sports today.
Not quite the case around the back, though.
From the alley behind the cinema, it’s easy to see the layout of the original St James and the bank next door. The structure on the extreme left is new, and sits on the Pizza Hut’s territory. The Pizza Hut recently vanished from existence, perhaps to make way for more parking for the cinema, or a new restaurant (just what BH needs). Whenever you see extensive renovations going on, it’s usually a safe bet that it’s being done to prepare the property for sale. Sure enough, the Tsagias family placed the Beverly Hills Cinema on the market late last year. It seems as if Event Cinemas has taken control, at least of the screening coordination, but it remains to be seen if the Beverly Hills will remain a cinema under a new owner.
If it doesn’t, they may have to change the suburb’s name again.
Pizza Hut/Nothing – Beverly Hills, NSW
In Beverly Hills, these sad, wide, expressive eyes stare out at the busy King Georges Road rushing by, just like they have every day for the last 40 years. They don’t blink, even when the tears well up. They don’t close, even when all they want to do is sleep. Ever vigilant, they’re waiting for that sight that was once so familiar, so welcome – the happy family walking over the little bridge across the canal, looking forward to a special treat for dinner. Where else could we be talking about?
Back when it was still possible, it was a special treat. Home delivery was only introduced around 1985, so prior to that if you wanted Pizza Hut, you had to either pick it up yourself (effort) or eat in. Today, Pizza Hut is purely a pickup/delivery racket operating out of tiny, charmless shopfronts, but back then, Pizza Huts announced themselves with bold red roofs and hut-like restaurants. Why do you think they called it Pizza Hut?
Picture it – it’s a Friday night, your parents have just come home from work and they can’t be assed cooking. You know what you want, but you don’t want to nag them for it. And then suddenly…it happens. The TV captures everyone’s attention and says the unspoken:
The low-rent, completely not-fancy atmosphere of a Pizza Hut dining experience has yet to be replicated in this modern age. If regular restaurants are Dendy, Pizza Hut was Greater Union. For starters, the walls were all brick, and the chairs were all red. The first Pizza Hut in Australia was established in 1970, and all subsequent restaurants followed the design template laid down at Belfield. It showed; as late as 1999 you could still travel back in time to the 70s when dining at Pizza Hut. Don’t forget the restaurant-exclusive menu item, gingerbread man Pizza Pete, either. No other gingerbread man tastes like Pizza Pete.
In the 90s, with the advent of delivery and all-you-can-eat restaurants like Sizzler, Pizza Hut knew they had to step things up a notch. After all, they’d created delivery. They could destroy it. Unfortunately, by creating possibly the catchiest jingle in the history of advertising, they hadn’t made it easy for themselves:
So they introduced the Works, which was their attempt at all you can eat. Honestly, I think this is where Pizza Hut’s dine-in experience started to go wrong. Now, I know you’re thinking ‘hey, I remember all you can eat at Pizza Hut, and it was awesome’, and I’m not disagreeing. But before the advent of the Works, you’d just rock up, get a table, order a pizza and they’d bring it to your table. The Works required you to grab a plate and go up to the pizza bar, which was adorned with a variety of ‘popular toppings’. If you were a vegetarian, for instance, you had to put up with either plain cheese or thin crust vegetarian, and that’s IF someone hadn’t spilled meat on them, and IF wussy kids who couldn’t handle pineapple or other adventurous toppings had left any of the plainer varieties for you. And I won’t even get started on the obscene advertising for the Kids Works, which wouldn’t be allowed on TV these days:
Then you’d start wondering how often people coughed on these public pizzas. How often they were sneezed on. How long they’d been sitting there. They didn’t seem as hot anymore because they’d been sitting there so long. It didn’t take long for the whole experience, as well intentioned as it may have been, to become completely unpalatable. Add to that some kid having a noisy, messy birthday party in there every time you’d visit, and you were suddenly a delivery convert. Pizza Hut was Greater Union.
In 1999, Pizza Hut boasted 230 restaurants across Australia and NZ compared to just 185 delivery units. By 2002, there were less than 100 restaurants. Today, there’s the one on George Street in the city, and that’s about it. What happened? Pizza Hut claim that rising costs and diminished returns forced the closure of the restaurant arm of the company, and maybe that’s true. What happened to this particular Pizza Hut, though? Located right beside the ancient Beverly Hills Cinema, the two provided a wildly entertaining and impossibly well-matched double team for anyone wanting a night out in Beverly Hills (I’m sure those people are out there). But once the Pizza Hut closed, it was subjected to a variety of indignities, including being painted completely green, being used as a political headquarters for NSW MP Kevin Greene (groan [thanks, reader Catherine!]), and finally, being cut in half when the cinema expanded to include the former bank that sat between them.
The cinema had owned the bank for a while, filling it with arcade games and such, but when it took the opportunity to renovate and incorporate the building completely, Pizza Hut paid the price. The cinema’s power generator now occupies the southeastern corner of the restaurant, and the insides are exposed to the elements. Why not just get rid of it completely? Instead of putting the space to good use, the corpse of the Beverly Hills family dining experience is left to fester, acting as a reminder to us all of a time when $5 would get you all you could eat, and when home delivery was seen as the anti-social option. It still is.
INFLUENTIAL UPDATE: It seems as if someone took my advice, because the Pizza Hut is now entirely gone:Why couldn’t it have happened to Dominos instead?