Category Archives: name change

Tempe Tip/Penfolds Wines/Ateco/IKEA – Tempe, NSW

IKEA has caused quite a stir in the suburb of Tempe over the last couple of years. Bordered by the Princes Highway and the appealingly named Swamp Road, Australia’s largest IKEA has replaced an itself-enormous Kennards (formerly Millers) Self Storage site, Tempe tip, and a manufacturing facility run by Ateco Automotive. Can I just say, who even knew Millers Storage had been taken over? I’m sorry if this is common knowledge, but I openly admit to not being up on the goings-on within the self storage industry: apparently Kennards acquired Millers’ distinctive orange storage empire in 2004. Wow. Anyway, part of the site IKEA sits upon today was owned by a widow between 1926 and 1940, when it was acquired by the Perpetual Trustee Company. In 1947, the PTC offloaded the site onto now-defunct British tobacco manufacturer W.D. & H.O. Wills.

SMH, 4 Apr 1953

With 2014’s “Grangegate” claiming the NSW premiership of Barry O’Farrell, what better time to take a closer look at the history of Penfolds Wine Cellars at Tempe?

Penfolds bought the site from Wills in 1953, but it wasn’t until 1959 (a good year, apparently) that the steadily growing company opened its new centre, planned as the most modern of its kind. Forward thinking wasn’t exactly in vogue that year, as in 1970 the site received a major update.

A fatty o'barrel greets motorists and other passers-by, 1975.

The fatty o’barrel greets motorists and other passers-by, 1975.

The large wine barrel out the front of this art-deco building was a familiar sight to passers-by during Penfolds’ time at Tempe, which came to a close in 1994.

Penfolds trucks prepare to deliver several delicious drops to premier locations around NSW, 1975.

Penfolds trucks prepare to deliver several delicious drops to premier locations around NSW, 1975.

The handsome Penfolds administration buildings, no doubt filled with furniture as far from the IKEA template as possible, 1975.

The handsome Penfolds administration buildings, no doubt filled with furniture as far from the IKEA template as possible, 1975.

Ateco Automotive moved in in 1995 and had the good taste to leave the art-deco facade alone, but for a few years prior to 2009 the building sat derelict and abandoned.

Image courtesy, as you can see, Decoworks Pty Ltd

Meanwhile, on another part of IKEA’s huge site, a landfill site known as Tempe Tip was doing its part to pollute the area. Much of the tip’s runoff ended up in Alexandra Canal. The tip was closed as a landfill in 1975 and in 1988, it caught fire. Remediation attempts were made in 2005 to turn Tempe Tip into ‘Tempe Lands’ – a wetland paradise adjacent to an existing golf driving range and duck-filled ponds. But the former tip site was found to be too unstable, and the project was put into the ‘too hard’ basket until IKEA came along – then it was their problem.

And what a problem it was; in 2010, construction of the furniture megastore screeched to a halt when tonnes of asbestos from the tip were discovered on the site. Hundreds of workers were exposed and had to be quarantined. In a surprising move, the NSW Department of Environment and Climate Change investigation found no supporting evidence of related claims that run-off from the site was laced with asbestos, since the existence of such evidence would mean IKEA would pack up and go home, taking their money with them.

Magically, the asbestos problems went away, and IKEA was able to open in 2011, much to the detriment of traffic along the Princes Highway. Especially on weekends, it’s a madhouse (appropriately enough, too, given the history of the neighbouring site…but that’s another story). Above all the chaos stands the art-deco clock tower, which for years bore the Ateco name. IKEA has appropriated the building, returning the clock to working order and affixing the IKEA name beneath it.

IMG_1038

It’s a fitting image, really: in IKEA’s world of 9pm weekday closing times, rushed construction efforts and frenzied seizure of unsuitable land, time is money.

Mrs N. Prior Clothing/A1 Cut Price Flowers/Nothing – Kogarah, NSW

They don’t make ’em like this anymore. Once upon a time, a Mrs N. Prior saw an opening in Kogarah’s manchester, childrenswear and babywear market. The enterprising Prior secured this corner location, bought out Berger Paints’ supply of aqua and got to work.

But that was a long time ago, and the babies clothed in N. (Nellie? Nora? Noelene? Nancy?) Prior’s stretch nylon babywear are all grown up, or possibly dead.

Who was N. Prior? How and why did her little shop come to an end?

The building itself, slowly rotting on the corner of Rocky Point Road and Austral Street, offers few clues as to its post-Prior life.

At some point, the cut price flower community, long jealous of Mrs. Prior’s prime corner location, swooped in and established A1. Banking largely on customers looking up flower shops in the phone book and being too lazy to scroll past ‘A1’, the shop doesn’t appear to have lasted very long. Business mistake number one: they left all of Mrs. Prior’s decor up on the building. Nobody likes a lazy florist, A1.

A. S. Cruse & Co General Drapers/Bomboniere Glamour/Get It Computer – Arncliffe, NSW

A pioneer of shameless self-promotion, A. S. Cruse and his company of drapers made etcetera a reality for shoppers at this Arncliffe location. The recent removal of a large tree has made it once again possible to see this old signage, the likes of which I can’t really see the confusingly named Get It Computer ever putting up.

Before getting it (computer), this location was home to Bomboniere Glamour, a decoration shop that won Rockdale Local Council’s Local Business Christmas Decorations Competition in 2009. Obviously the $1500 prize wasn’t enough to keep the landlord at bay. Perhaps the guy on the roof of Get It Computer is getting his decorations ready for this Xmas. If he’s starting this early, they’re bound to be winners.

If we look back even further into the history of this building, we find a word that needs to come back, stat: EXECUTRIX

SMH, 14 Aug 1951

Pizza Haven/Antique Shop – Ramsgate, NSW

Unless I’m mistaken and this antique shop has decided to name itself Pizza Haven, this address used to house one of the ubiquitous-in-the-90s pizza stores. A few years ago, Eagle Boys bought out Pizza Haven and quickly set about replacing Pizza Haven locations with their own hot pink eyesores. Eagle Boys pizza is revolting, so it was a match made in heaven; there’s a reason it used to be known as “Pizza Heavin'”.

Norman Ross Discounts/Harvey Norman/Jacobs Furniture – Arncliffe, NSW

Gerry Harvey and his Harvey Norman retail empire may still be prominent and sometimes newsworthy today, but spare a thought for Norman Ross. In 1961 Harvey and his business partner Ian Norman opened their first electrical store here at Arncliffe, calling it Harvey Norman Discounts. After its success, the two decided to start a chain but couldn’t agree on a name, so they picked the name of the store’s manager, and in 1962 the first Norman Ross store opened. In 1965, this Arncliffe store’s name was changed to Norman Ross. This site saw its share of controversy in 1978, when the ever-provocative Harvey broke the hymen of Australian retail innocence and defied a NSW Government ban on after hours trading. The store remained open long after the midday closing time required by law. Shoppers poured in to the five-level store, drawn like moths to the flame of novelty and controversy, as if they couldn’t have bought that toaster a few hours earlier. Harvey risked jail time and heavy fines with the move, but it seemed to pay off.

Norman Ross was doing pretty well by 1982, when both the Coles Group and Alan Bond, the man who was allergic to money, decided they wanted a piece of the action. Coles won out after a fierce bidding war, but Bond bought the chain from Coles just three weeks later. Both Harvey and Norman were instantly sacked, but then immediately started the Harvey Norman discount chain, which flourished while Norman Ross struggled in its Bondage. Bond being Bond, the writing was on the wall for Norman Ross as soon as he took over, and it went into liquidation in 1992. In what could be seen as a patronising move, Harvey has resurrected the Norman Ross name for his stores in New Zealand. Let’s take a moment to process that – he didn’t want to attach his own name to anything over there, and would rather use the soiled, besmirched name of a failed Australian retail operation from two decades ago to sell fridges and Dells. You’d think Bond was still in charge.

But while Gerry Harvey whines to anyone who’ll listen about the unfairness of online trading, the store that he built his empire on still sits on the Princes Highway, and it’s here that for Norman Ross, the writing is still on the wall. After the chain was wound up, the store became a Hardly Normal outlet for a time, but for the last few years it’s housed a variety of fly-by-night furniture retailers. I don’t mean to cast aspersions on Jacobs Furniture, but I don’t think even Alan Bond’ll be taking out his chequebook for this one anytime soon. Even at 50% off.