The failure of Niche Menswear proves that targeting a niche never works out financially. Scandals Direct have chosen to ignore that lesson, catering to the 1% of the public who demanded the middleman be cut out of their scandals. Niche work if you can get it.
SCANDALOUS UPDATE: According to eagle-eyed and fashion conscious reader Vanessa, it was actually called NICHOLAS Menswear once upon a time. Luckily, if you read my writeup and imagine it says Nicholas instead of Niche, it still works. In this case though, shouldn’t they have called it Manswear?
Thanks, Vanessa!
Past/Lives of the Near Future 
It used to say Nicholas, once upon a time!
Maybe it should have been called Nickerless Menswear… Might still be popular today!
Actually Nicholas Menswear was a very successful business which ran for at least 40 years and closed down only because the owners decided to retire in their seventies.