Continued from Part III…
In mid-1975, Willesee, a current affairs program on Channel 7, received a tip-off from Bankstown Council garbagemen that a hamburger restaurant at Bankstown had, on a regular basis, some very odd items in its dumpsters out the back. When reporters from the program went down to the Bankstown Hartee’s to investigate, they found that the bins outside were full of dog food cans. Further investigation revealed that the dog food was in fact being sliced into patties and used on the burgers at this particular location:
The devastating report went to air, cripping the Hartee’s brand in the public eye. Despite there being no evidence that such a practice went on in other Hartee’s locations, Kelloggs quickly and quietly abandoned its fast food venture. No official comment was given other than a generic ‘the venture was no longer profitable’ statement.
Almost overnight, all Hartee’s locations were closed and sold. Today, almost nothing remains of the Hartee’s legacy except the stores documented in this series. The Bankstown location subsequently became a Chinese restaurant and a variety of bottle shops. Other locations, such as Hartee’s Liverpool, Manly Vale and Kogarah, have since been demolished.
As previously mentioned, Kelloggs planned to open more than 100 locations around the country, but only 17 were ever opened. It wasn’t until Red Rooster, and even more successfully, Oporto, that an Australian-owned fast food brand managed to establish itself.
Had the scandal not occurred, Hartee’s may have emerged as the primary fast food outlet in Australia today instead of fading into obscurity, but thanks to the actions of some goofballs on minimum wage, it’s a world we’ll never know.
HEARTY UPDATE: There’s more. Always can do one more.