In its heyday, the Liberty budget-priced service station chain offered freedom from the high prices gouged by the big boys of the industry. Today, this Liberty offers freedom from any prices.
Liberty came from the old-school of servos, where workshops were par for the course. They were service stations after all, and not just because they used to fill your car up for you.
Liberty service stations are actually the modern day incarnation of the Solo service stations of the 1970s and 80s. Liberty began life as Solo in 1974, and became the largest independent servo brand in Australia. The Solo chain was part of the ACTU’s efforts in the 70s to bring about a discount retail revolution. In 1975, Solo teamed up with the ACTU to bring prices down in Victoria, leading to a 17c per litre difference in fuel prices between Victoria and NSW (imagine the fury in Albury-Wodonga). Solo’s discount revolution didn’t hit NSW until 1977, due to staunch opposition from a terrified Transport Workers Union, which feared that discount petrol would lead to mass sackings of fuel tanker drivers. Servo owners also rallied against the introduction of the discount chain, but to no avail. The first NSW Solo opened in 1977 in the then-still recovering Bold Street, Granville. Just think, all that effort and struggle to regulate and cut fuel prices, only to end up in the situation we’re in today. It’s pretty sad.
Solo was bought out by Ampol in 1989 (and didn’t that end well), and in 1995, Solo’s creators started Liberty ‘in the spirit of’ Solo. It’s alleged that they’re still going today, although from this mess you wouldn’t know it. You’d hope that Liberty head office had more confidence in the other locations than they had in this one.
Get yourself down to Go Low Fuel at Yagoona, where the prices are so low we’ve erected a fence to keep the hordes out! Brunker down while we tell you about our exclusive features that set us apart!
As you can see, we’re smashing our already rock bottom prices on fuel! Are we crazy? WE JUST MIGHT BE!
Our state of the art facilities come equipped with everything you need to burn rubber. The unique open air design is a conscious choice – no more feeling claustrophobic stuck in a tiny shop with the thousands of other customers waiting to throw money at us! NEW: multiple exits!
We never tyre of delivering quality service and with plenty of parking, we’re confident you’ll be happy to spend your money at an independent servo instead of the big boys. Support your local servo!
Remember the name! Go Low Yagoona, where the fuel is dirt cheap!