British General Electric Company/Encore Sewing/Residential – Camperdown, NSW

Picture this: a suburban street full of small terrace houses…and then suddenly, this behemoth.

SMH, 26 Dec 1951

In the 1950s, it was home to British General Electric, manufacturer of consumer electronics that spent the war years making radios and lamps for the war effort. Through a series of mergers, British Electric found itself far removed from the consumer electronic market that it had built its reputation on, and it fell out of favour in the Australian market (along with all things British) in the early 1960s. At that time, Encore Sewing took the stage.

I can’t begin to explain the world of sewing and the fascination it held for so many throughout the 60s and 70s, but through another series of mergers, Encore was eventually engulfed by the Singer empire. As everyone knows, if you leave a heritage former industrial building unattended in Sydney’s Inner West, it’s gonna get occupied FAST. These days it’s residential, or ‘a creative space’ in the carefully chosen words of the building’s real estate agent. The biggest mystery is what the sign below Encore Sewing said. I look at these kinds of things all the time and even I’m stumped. If you know more, feel free to share.

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