The Liquidators/Coco Express/Fruit market – Rockdale, NSW

By remaining nameless, this relatively new Rockdale fruit market is presumably hoping to avoid the fates of its predecessors. First we have Coco Express, a women’s fashion outlet with a meaningless name. Seriously, does Coco Express evoke any thoughts of women’s clothing whatsoever? And if it does, what kind? Coconut bras and hula skirts?

Going back even further we can see this was once the domain of the Liquidators discount variety store, a Reject Shop reject. They’re all gone now so it’s safe to talk about them, and I’d like to say that for a business called the Liquidators, they left themselves open to a lot of ridicule by not completely covering their tracks and liquidating. I like that they got a ladder happening to paint over the higher instance of their logo, but ran out of liquidation for the awning. Budget indeed.

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