Civic Video/For Lease – Menai, NSW

Video shops have been in their death throes for longer than the dinosaurs were. It’s not just that better technology came along – VHS fended off advances from Beta and Laserdisc during its prime. Many video shops made the switch to DVD relatively painlessly, although it usually required a company name change. DVD Ezy just doesn’t have the same ring to it.

The death of this Civic in particular seems like it was protracted and painful – first it had to concede half its space to the Japanese before finally giving up the ghost, kinda like the USA’s auto industry in the 80s. Many video shops downsized as a first defence against the inevitable – DVDs take up less room on the shelves.

There weren’t any overdues lying on the floor inside. I’d say a few lucky individuals just scored themselves free scratched copies of The Real Cancun or Ice Age. The real reason video shops died out is because people suddenly realised they were sick of paying too much for DVDs that barely worked, sick of wasting time looking for titles shops didn’t have, and sick of trying to hide their tears as they glanced at the forlorn $1-each ex-rental VHS section. Yes, that collective realisation was Civic’s ice age.

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