Underneath the rust and soot of this building lies a dinosaur: a. it existed years and years ago, and could not exist today. b. it died out around the same time as its brethren in some kind of mass extinction. and c. there’s plenty of evidence left behind for us to use in piecing together what happened. Spoiler: the discs weren’t so unlimited after all.

Unlimited Discs, in north Beverly Hills, sold cool stuff – vinyl, CDs, comics – and I’d wager it was both first and second hand. I never went here BITD, but if I’d been able to, I would have. While all of the shop’s touted inventory have either become obsolete or are on their way out, back in the heyday, you could get any of them easily, be it from music shops like Brashs, or in the case of comics, your local newsagent. Things have changed, obviously. Shops like Unlimited Discs existed for people wanting to buy then-prohibitively expensive CDs on the cheap, or those enthusiasts who couldn’t get what they needed (back issues, rarities etc) from mainstream outlets like newsagents or record shops. Unfortunately, as the mainstream outlets dried up and the internet rose to prominence as a shopping medium, the Unlimited Discs of the world died out.

Not helping the situation of this particular record shop is its extremely close proximity to the Beverly Hills entrance/exit of the M5 Motorway, which opened in 1992 and would have impacted upon Unlimited Discs’ business. Suddenly, in their rush to hit the motorway (presumably to go to the ‘better’ record shops in the city) no one wanted to shop local anymore. Also a factor: the shopfront appears to have been set on fire at some point, which isn’t good even if you don’t stock a tonne of vinyl. We can’t know exactly what happened here (unless YOU do, in which case let me know) but we can get an approximate date as to when it happened. The shop looks as if it’s been abandoned for years, with this Visa sticker in the window providing insight into the time when business was good:

Good luck, team.

I’d love to be able to get inside Unlimited Discs and see what’s still in there. I imagine stacks of unsold stock lying around waiting to be rediscovered and introduced to the 21st century. I imagine someone living there with hundreds of stories to tell about the golden years, when the discs really did seem unlimited. I also imagine I’m completely wrong, but I can dream, can’t I?

Bonus: around the back of this shop is Moondani Lane. Some of the locals have had some fun with it (perhaps they got the record at UD):