New Kings Theatre/Greater Union/For Lease – Mosman, NSW
Over the years, the New Kings Theatre at Mosman went by a variety of names – the Kings, the Classic – until it was finally caught in the current of progress in 1976. The Village cinema chain took over the art deco theatre that year, and it ran in friendly competition with its nearby contemporary, the Cremorne Orpheum.
But in a story that’s all too familiar in the world of old theatres, suits suddenly appeared on the scene and started making decisions on behalf of business. Greater Union demolished the New Classic Kings Village in 1986, a move which shocked the community. The twin cinema that replaced it opened in 1988 to much fanfare; so cheesy and contrived was the whole venture that even the cinema’s phone number was 9969 1988. Sheesh.
On paper, you’d think replacing an old 30s single screen picture theatre with a modern twin would be like printing money, but 23 years after its grand opening, the Greater Union Mosman was printing termination notices for its staff.
The GU’s profits didn’t come anywhere close to those at the still-vintage Cremorne Orpheum, and in 2011 the twin closed its doors for the final time. It’s currently waiting, like much of Mosman’s shopping district, to be demolished and redeveloped into residential/commercial towers, but until that happens it stands as a testament to the Orpheum’s appeal and triumph over progress.