Computer Service Centre/Pharmatex – Epping, NSW
Come gather round, children, and I’ll tell you a tale of a time when people played “computer games”.
Epping is a bit of a mess these days: no two floors of a shop can seem to agree on what they’re going to be. This one in particular features voices from the future (education – the Children Are Our Future), the present (the natural health joint), and the past. We’ll get to all of them, but let’s begin yesterday.
In 1983, the market for console video games in the United States crashed and crashed hard. In a panic, the computer gaming industry (there’s a difference) sought to distance itself from its ailing cousin. IBM, Amstrad, Commodore were just a few of the names attempting to usurp Atari as household standards.
In Europe and Australia, it largely worked. By the early 90s, naff adults would refer to kids’ Sega Master Systems and Game Boys as “computer games”. Ugh.
When you’re a kid, it’s a travesty. You and your passions, tarred and feathered by misunderstanding. Or was it a lack of wanting to understand?
It took years for the computer games terminology to wear off. You’ll still hear it today if you listen (or care) hard enough. Sure, there have been some great games for computers during the past two decades, but as our old buddy Lana Del Rey likes to say, something something video games.
Which brings us to today’s focus. This place serviced computers, and wisely separates computers and games. It’s hard to tell where to place this in the gamut of understanding, but I’m going to go ahead and chuck it in the “totally gets it” pile. For one, the sign appears to be neon – cool. And two, the shop doesn’t look that old.
The computers and games and computer games have long since left the building, however. It’s symptomatic of a larger sickness – when was the last time you saw a games department at Myer? At K-Mart? It’s clear this was just another casualty of the digital takeover.
Today, it’s home to Pharmatex. Or it isn’t. Their website has the right address, but the shop itself appears to contain no less than two other pharmaceutical/health food outlets.
If you’re that curious, call them toll free on 1800 GLOVES (seriously).
As for the HSC English specialists, I wonder what percentage of these tutors exist purely to stop the students from playing computer games instead of studying?